Brand Tone

Benefit-Oriented and Reassuring, Direct and Value-Driven, Slightly Sensational/Assertive

Brand Values

• •Efficacy/Results-Driven
• •Value for Money
• •Customer Satisfaction
• •Convenience/Ease of Use

Best Practices

• •Maintain a Reassuring and Confident Voice: Use words and phrases that build trust and convey certainty in the product's effectiveness (e.g., "guaranteed results," "100% real results").
• •Emphasize Value: Consistently remind customers of the cost-effectiveness and long-term savings or benefits compared to alternatives.
• •Use Direct and Clear Language: Avoid overly complex or technical jargon. Focus on communicating the key benefits in a straightforward manner.
• •Highlight Convenience: If applicable, emphasize how the products are easy to use and integrate into daily routines.
• •Incorporate Social Proof: Leverage the "99% Kundenzufriedenheit" claim and encourage customers to share their positive experiences.

Social Perception

The brand aims to be perceived as effective, trustworthy, and customer-centric, offering high-value anti-aging solutions.

Copy Examples

• •Sleep and Become Younger.
• •Stop Losing Money on ineffective creams.
• •Results are guaranteed with SkinComfort®.
• •Nur 0,56 € pro anwendung (Only €0.56 per application).
• •Glättet Bis zu 85% der Falten (Smooths up to 85% of wrinkles).