Brand Tone

Natural & Wholesome, Caring & Nurturing, Educational & Informative, Inclusive & Welcoming, Authentic & Transparent

Brand Values

• •Natural & Organic Purity
• •Self-Care & Wellbeing
• •Handcrafted Quality
• •Education & Community
• •Sustainability & Environmental Responsibility
• •Efficacy

Best Practices

• •Prioritize "Natural" and "Organic": Consistently use and emphasize terms like "natural," "organic," "vegan-friendly," "eco-friendly," and "handmade" in product descriptions, social media, and all communications to reinforce core values.
• •Explain the benefits of ingredients and the importance of natural skincare routines.
• •The tagline "Skincellency For All, Stay Beautiful" is a good anchor.
• •Highlight the "Handmade" Aspect and Ingredient Origins: Share the story behind the products, such as the origin of ingredients (e.g., West African Shea Butter) and the "handmade with love" element, to build authenticity and connection.
• •Maintain consistent use of brand voice across all copywriting efforts.

Social Perception

Positive (among users), Niche & Emerging, Trustworthy (for natural product seekers), Focus on Ingredient Benefits

Copy Examples

• •#Skincellency #NaturalSkincare #HandmadeWithLove #VeganBeauty #SelfCareJourney
• •Shop Now.
• •Kind to your skin, kind to the Earth.
• •#SkincellencyForAll #NaturalHaircare #Vegan
• •Skincellency For All, Stay Beautiful