Brand Tone

Friendly and Approachable, Informative and Educational, Caring and Empathetic, Trustworthy and Authentic, Passionate

Brand Values

• •Customer-Centricity & Personal Connection
• •Efficacy and Quality
• •Natural and Organic Focus
• •Education and Empowerment
• •Integrity and Honesty
• •Accessibility and Affordability
• •Confidence and Well-being

Best Practices

• •Speak from Alana's Perspective (or embody her voice): Use "I" and "we" to maintain a personal, approachable feel, as if Alana herself is speaking or guiding the customer. Share her expertise and passion directly.
• •Prioritize Education and Empowerment: Frame copy around providing helpful information, tips, and explanations rather than just selling. Explain ingredients, benefits, and how products fit into a routine.
• •Emphasize Care and Understanding: Acknowledge common skin concerns with empathy. Use supportive and encouraging language, reinforcing the idea that the brand is there to help customers feel good about themselves.
• •Highlight Natural/Organic and Efficacy: Consistently mention the commitment to natural and organic ingredients where applicable, alongside the effectiveness of the products. Build trust by being transparent about what's in the products and why.
• •Maintain a Friendly, Positive, and Inclusive Dialogue: Use warm, inviting language. Avoid overly technical jargon unless explained simply. Ensure the tone makes everyone feel welcome and understood, regardless of their skin concerns or knowledge level.

Social Perception

Trusted Retailer, Expert and Knowledgeable Resource, Caring and Genuine, Advocate for Natural/Organic Products, High Customer Satisfaction

Copy Examples

• •Headline: Your Skin's Best Friend is Here! 👋 Body: Feeling overwhelmed by endless skincare choices? Let Alana, your personal online esthetician, guide you to products that truly nurture your skin. We believe everyone deserves to glow with confidence. Explore our handpicked, effective, and often organic goodies today!
• •Headline: Unlock Your Natural Radiance. ✨ Body: At SkinCare by Alana, we're passionate about healthy skin. That's why we offer a treasure trove of natural and organic skincare, personally vetted by Alana. Got questions? We're here with a friendly ear and expert advice to help your skin feel its absolute best.
• •Headline: More Than Just Products – It's a Journey to Confidence. ❤️ Body: We know skin concerns can be personal. Inspired by Alana's own journey, we're dedicated to providing caring support and effective solutions, especially for sensitive or teen skin. Let's find your path to feeling beautiful, inside and out.
• •Headline: Expert Advice, Straight From Alana. 💡 Body: Tired of skincare guessing games? As a licensed esthetician, Alana carefully selects and even creates products with ingredients you can trust. Dive into our blog for tips or take our Skin Quiz – consider us your friendly guide to a healthier, happier complexion!
• •Headline: Gentle, Effective, and Kind to Your Skin (and You!).🌿 Body: Discover the Alana Mitchell Skincare line – where luxurious, results-driven formulas meet affordable prices. We combine the best of science and nature because we believe feeling good about your skin shouldn’t be a compromise. Free shipping and samples always!