Brand Tone

Nurturing & Caring, Authentic & Relatable, Positive & Uplifting, Empowering, Passionate & Innovative

Brand Values

• •Natural & Healthy Ingredients
• •Efficacy & Quality
• •Self-Love & Well-being
• •Authenticity & Transparency
• •Family & Community
• •Resilience & Hope
• •Inclusivity

Best Practices

• •Lead with Empathy and Care: Always frame product benefits around nurturing and understanding the customer's skin concerns and emotional needs, echoing Irei's founding story.
• •Maintain Authenticity Through Storytelling: Regularly weave in elements of Irei's journey, the brand's origins, and the "why" behind the products. Use relatable, down-to-earth language rather than overly technical jargon.
• •Infuse Positivity and Hope: Ensure the overall message is uplifting and empowering. Incorporate the brand's tagline "Everything's gonna be alright" or its sentiment where appropriate to reinforce hope and comfort.
• •Highlight Natural Efficacy: Clearly communicate the power and benefits of the natural ingredients, focusing on the results and how they make the customer feel, not just the ingredients themselves. Connect naturalness with effectiveness.
• •Speak Inclusively and Personally: Address the customer directly (using "you" and "your"). While founded by a mother for her sons, ensure the language appeals to a broad audience, including men, as indicated on the website. Keep the tone personal and inviting.

Social Perception

Highly Positive Customer Feedback, Trustworthy & Genuine, Effective for Specific Needs, Growing Recognition

Copy Examples

• •Headline: Your Skin's Story Deserves a Happy Ending. Body: Tired of skin that doesn't feel like your own? At Skin by Irei, we believe in nurturing your skin back to its radiant best with the pure power of nature. Just like a mother's touch, our handcrafted products are made with love and ingredients you can trust. Because "Everything's gonna be alright." Call to Action: Discover Your Skin's Comfort Today.
• •Headline: From Irei's Kitchen to Your Skin: A Journey of Love & Healing. Body: It all started with a mother's mission: to soothe her sons' sensitive skin. That passion grew into Skin by Irei – natural, effective care that celebrates your unique beauty. No harsh chemicals, just wholesome goodness your skin will drink up. Call to Action: Experience the Nurturing Difference.
• •Headline: More Than Just Skincare. It's a Daily Dose of Self-Love. Body: Every scoop, every lather, every soothing scent from Skin by Irei is an invitation to cherish yourself. We blend potent natural ingredients with a message of hope, because feeling good in your skin is the ultimate act of self-love. Call to Action: Embrace Your Radiance.
• •Headline: Real Ingredients, Real Results, Real People. Body: See why our community is raving! From our best-selling Skin & Hair Whip to targeted treatments for concerns like eczema and dryness, Skin by Irei is crafted for visible results. We're a Black-owned, Woman-owned, Mother-owned brand dedicated to your skin's well-being. Call to Action: Join the Skin by Irei Family & Glow.
• •Headline: Sensitive Skin? We Understand. Body: Born from a need for gentle yet powerful solutions, Skin by Irei offers solace for sensitive skin. Our natural formulations are designed to calm, nourish, and restore, letting your skin breathe and heal. Finally, feel comfortable and confident in the skin you're in. Call to Action: Find Your Gentle Solution Now.