Brand Tone

Warm, Sentimental, and Creative

Brand Values

• •Personalization & Uniqueness
• •Sentimentality & Cherished Memories
• •Quality Craftsmanship
• •Customer Collaboration & Involvement
• •Sustainability & Anti-Fast Fashion
• •Customer Satisfaction & Service

Best Practices

• •Focus on Emotion and Connection: Use words that evoke warmth, nostalgia, love, and joy. Highlight the sentimental value of the products (e.g., "cherished," "heartfelt," "memory," "special moment").
• •Emphasize Uniqueness and Personalization: Consistently remind customers that these are not off-the-shelf items but bespoke creations. Use phrases like "one-of-a-kind," "truly personal," "your unique design," "made just for you."
• •Use Storytelling: Briefly tell the story of how a drawing becomes a cherished hoodie, or how a photo transforms into a piece of wearable art. This helps customers visualize the product's journey and impact.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Use contractions (e.g., "it's," "you'll") and inviting language. When describing the process, make it sound simple and enjoyable for the customer.
• •Show, Don't Just Tell, Quality: While mentioning "high-quality stitching" is good, also describe the benefits – "embroidery that lasts a lifetime," "designs that don't peel or fade," "soft on the skin and hard-wearing." This reinforces the value and justifies the custom nature of the products.

Social Perception

SketchStitch is perceived very positively by its customers as a trusted small business, creator of meaningful gifts, high-quality provider, responsive and reliable, and innovative & creative.

Copy Examples

• •Homepage Banner for a New Product (e.g., Embroidered Recipe Tea Towel): "Grandma's secret recipe, stitched with love. Turn cherished handwritten family recipes into beautiful, embroidered tea towels. A keepsake that warms the heart and kitchen."
• •Instagram Post for Pet Portrait Hoodie: "Carry your best friend close to your heart, always. ❤️ Our custom pet portrait hoodies capture every beloved detail, transforming your favourite furry face into wearable art. Swipe to see the incredible transformations! #SketchStitchPets #EmbroideredLove #UniqueGift"
• •Facebook Ad for Children's Drawing T-shirt: "Their masterpiece, your favourite tee! ✨ Watch your little one's imagination come to life with a custom embroidered t-shirt featuring their unique artwork. The purest form of wearable love. Perfect for surprising proud parents and grandparents! Shop now and create a memory. [Link] #KidsArt #PersonalisedGifts #SketchStitchKids"
• •Product Description for Handwriting Gift: "Words that warm the soul, forever stitched. Transform a loved one's handwriting – a treasured note, a signature, a sweet message – into a beautifully embroidered piece they'll cherish for years to come. A truly personal way to keep their words close. #HandwritingGift #SentimentalKeepsake #MadeWithLove"
• •Email Newsletter Subject Line for Anniversary Gifts: "Stitch Your Story: Unique Anniversary Gifts They'll Adore ❤️" (Body snippet): "Celebrate your unique journey together with a gift as special as your love. From photo outlines that capture a perfect moment to handwritten messages embroidered with care, create an anniversary keepsake that tells your story."