Brand Tone

Adventurous, Energetic & Dynamic, Bold & Distinctive, Playful & Rebellious, Lifestyle-oriented

Brand Values

• •Active Living
• •Love for the Outdoors/Planet
• •Individuality & Self-Expression
• •Comfort & Style
• •Pushing Boundaries

Best Practices

• •Embrace Action-Oriented Language: Use strong verbs and an energetic pace. Words like "explore," "conquer," "discover," "unleash," and "dare" align with their adventurous value.
• •Incorporate the "Bone" Motif Creatively: Subtly and cleverly weave in references to skeletons, bones, or the "in our bones" tagline to reinforce brand identity without overdoing it.
• •Speak Directly to the "Bold Individual": Address the customer as someone who is adventurous, unique, and not afraid to stand out. Use "you" statements that empower them.
• •Highlight Both Style and Function: Consistently mention the unique designs (skeleton prints) alongside the comfort and suitability for active lifestyles.
• •Maintain an Underlying Theme of Freedom and Pushing Limits: Copy should inspire wearers to break free from the mundane and embrace new experiences, echoing the call to "get out of your comfort zone."

Social Perception

A unique, edgy, and high-energy lifestyle brand for active individuals who aren't afraid to be different. The brand seems to lean towards the energetic and adventurous side.

Copy Examples

• •Headline: Skellies: Gear Up. Get Out. Rattle Some Cages. Body: Life’s too short for boring. Our signature skeleton prints aren’t just designs; they’re a dare. To explore more, push harder, and live louder. Adventure is in your bones. Let’s show it. #SkelliesAdventure
• •Social Media Post: Tired of blending in? So are we. Skellies apparel is crafted for the wild ones, the trail blazers, the dawn patrollers. Style that speaks volumes, comfort that keeps up. What’s your next adventure? #ItsInOurBones #StandOut
• •Product Description (for a hoodie): The [Product Name] Skellies Hoodie: More than just warmth, it’s a statement. Engineered for comfort on your wildest escapades and designed with our iconic skeleton print to make sure you’re seen. From mountain peaks to city streets, embrace your dynamic spirit. Adventure awaits.
• •Email Subject Line: Don't Just Live. Conquer. 🦴 Email Body Snippet: Ready to break out of your comfort zone? Skellies is here to outfit your escape. Discover our latest collection of activewear that’s as bold as your ambitions. Because adventure isn’t just a hobby, it’s in our bones.
• •Instagram Bio: Skellies: Fueling adventure with gear that’s got your back (and bones). Dare to be different. Live dynamically. 🌲🏔️ #Skellies #AdventureItsInOurBones