Brand Tone

Playful, Passionate, Stylish, Creative, Community-Focused

Brand Values

• •Creativity & Self-Expression
• •Passion for Skate Culture
• •Quality & Design
• •Community & Connection
• •Joy & Good Vibes
• •Individuality

Best Practices

• •Know Your Core Voice: Always circle back to the core brand attributes: Playful, Passionate, Stylish, Creative, Community-Focused. Every piece of copy should echo at least one of these.
• •Embrace Skate Lexicon (Authentically): Use language and references that resonate with the skate community (e.g., "deck," "kickflip," "ride," "vibe") but avoid forced slang or trying too hard. Authenticity is key.
• •Focus on "Why," Not Just "What": Don't just sell a wall mount; sell the pride of display, the connection to skate culture, the transformation of a board into art, the joy, and the style.
• •Visual-Verbal Harmony: Ensure the tone of the copy matches the visual style of imagery and branding. If the visuals are clean and artistic, the copy should complement that, even if playful.
• •Create a Simple Tone Guide: Develop a brief internal guide with "do's and don'ts" for language, key phrases that embody the brand (like "good vibes," "epic style"), and examples of on-brand vs. off-brand copy. This ensures consistency across all platforms and by anyone creating content.

Social Perception

Stylish, clever, and authentic solution for displaying skateboards. Modern, fun, and approachable company with a focus on 'good vibes' and 'epic style'.

Copy Examples

• •Headline: Your Board is a Masterpiece. Hang it Like One. Body: Stop tripping over your deck. Skate of Matter transforms your beloved board into wall art. Showcase your passion, your style, your ride. #SkateOfMatter #SkateArt #WallCandy
• •Headline: Elevate Your Space. And Your Skate. Body: Good vibes? Epic style? It all matters. Our mounts don't just hold your board; they celebrate the lifestyle. Roll with Skate of Matter. #SkateDisplay #HomeForTheHomies #SkateCulture
• •Headline: From Kickflips to Wall Clips. Body: Your skateboard has stories to tell. Give it the spotlight it deserves. Skate of Matter mounts: Because every skater’s sanctuary needs a touch of awesome. #SkateboardStorage #DeckDecor #RideAndDisplay
• •Headline: Don't Just Ride. Vibe. Body: Your space should be as unique as your skate style. With Skate of Matter, turn your passion into a statement piece. It’s more than a mount, it’s a mood. #SkateLifestyle #InteriorVibes #SkateOfMatter
• •Headline: The Art of the Board. Mastered. Body: Inspired by the energy of the roll and the beauty of the deck. Skate of Matter offers a groovy way to bring your skate obsession into your decor. Let your style take off! #SkateHome #BoardArt #CreativeExpression