Brand Tone

Spiritual & Mindful, Authentic & Handmade, Empowering & Positive, Community-Oriented & Caring, Approachable & Friendly

Brand Values

• •Handmade Quality & Craftsmanship
• •Local Support
• •Giving Back & Social Responsibility
• •Well-being & Energy
• •Authenticity & Uniqueness
• •Affordability

Best Practices

• •Embrace Storytelling: Consistently share the "why" behind Six N. Stone – the inspiration from the power of stones, the local craftsmanship, and the passion for giving back. Use the "Our Story" section of the website as a foundational narrative.
• •Highlight the "Handmade" & "Local" Aspects: In product descriptions, social media, and all communications, reiterate that the jewelry is designed and handcrafted in Canada by a local artisan. This reinforces authenticity and community values.
• •Focus on Benefits & Feelings: Instead of just listing materials, describe how the jewelry and stones can make the wearer *feel* – empowered, balanced, beautiful, connected to their intentions. Use words that evoke positive emotions and a sense of well-being.
• •Maintain Authentic Engagement: When interacting on social media or with customer inquiries, maintain a friendly, approachable, and slightly spiritual tone. Respond with genuine care and reinforce the brand's values.
• •Integrate the "Giving Back" Message Naturally: Weave the charitable aspect into communications, not just as an add-on, but as an integral part of the brand's identity and purpose. This reinforces the caring and community-oriented values.

Social Perception

Positive customer feedback, support for local & ethical practices, appreciation for handmade aesthetics, limited wider online review presence

Copy Examples

• •Headline: Adorn Yourself with Intention. Discover Handcrafted Gemstone Jewelry That Radiates Your Energy. Body: At Six N. Stone, we believe in the quiet power of nature's treasures. Each piece is lovingly handmade in Canada, designed to bring balance, harmony, and a touch of unique elegance to your everyday. Carry your desired energy, beautifully. Plus, every purchase helps nourish our community. Call to Action: Explore the Collection & Give Back.
• •Headline: More Than Just Jewelry, It’s a Feeling. Handcrafted in Canada. Body: Feel the connection. Our semi-precious stone and crystal pieces are designed by local artisans to make you feel like a goddess. Simple, unique, and elegant – find the Six N. Stone piece that speaks to your soul and helps you manifest your best self. Call to Action: Find Your Energy.
• •Headline: Local. Handmade. Heartfelt. Jewelry That Makes a Difference. Body: Six N. Stone is your home for beautiful, handcrafted gemstone jewelry from just outside London, Ontario. We pour our passion into every unique design, using quality crystals and stones. And the best part? Every piece you choose helps provide a meal to someone in need. Call to Action: Shop Local, Shine Bright.
• •Social Media Post (Instagram/Facebook): (Image: A vibrant flat lay of different Six N. Stone bracelets) Caption: ✨ Stack your intentions! ✨ Our handmade gemstone bracelets are more than just accessories; they're daily reminders of your inner strength, harmony, and the positive energy you want to attract. Each stone is chosen for its unique properties, ready to support your journey. Which energy are you calling in today? #SixNStone #HandmadeJewelry #CrystalEnergy #ShopLocalCanada #GemstoneBracelets #PositiveVibes #MadeInCanada #JewelryWithMeaning Call to Action (in bio): Tap the link to find your stack!
• •Short Ad Copy (e.g., for social media ads): Text: Elevate your everyday with Six N. Stone. ✨ Handmade gemstone jewelry from Canada. Carry good energy. Give back with every piece. Headline: Unique Designs. Positive Impact. Call to Action: Shop Now.