Brand Tone

Friendly and Engaging, Promotional and Direct, Celebratory and Cultural, Enthusiastic, Informative

Brand Values

• •Authenticity
• •Quality
• •Local Pride/Support Local
• •Convenience and Affordability
• •Community/Celebration

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., "Authentic," "Warm," "Reliable," "Celebratory," "Modern Traditionalist"). Provide "Do's and Don'ts" for language use (e.g., Do: Use welcoming language. Don't: Use overly technical jargon).
• •Know Your Audience Deeply: Understand their language, cultural nuances, and what resonates with them. Tailor the tone slightly for different platforms (e.g., more playful on TikTok, slightly more informative on Facebook for certain posts) while keeping the core voice consistent.
• •Emphasize Storytelling Around Values: Instead of just stating "quality," tell a short story about the traditional methods or care that goes into making a product. Connect products to experiences like family gatherings or cultural celebrations to reinforce values like "Authenticity" and "Community."
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, packaging, and customer service interactions is harmonious. Regular internal reviews of marketing materials can help maintain this consistency.
• •Use Culturally Relevant Language and Imagery (Accurately): Continue to connect with the Malaysian heritage through language (where appropriate for the target audience) and visuals that evoke a sense of home and tradition. Double-check the accuracy and relevance of cultural references and hashtags (e.g., clarify the "madeinpakistan" usage if it's an error or clearly define if it's for a specific export market).

Social Perception

Positive Engagement, Product Interest, Mixed Feedback, Brand Recognition

Copy Examples

• •Rediscover the taste of tradition with Six B Mart! 🌶️ From our family's recipes to your table, savor the authentic flavors of Malaysia in every bite. What's your favorite classic Malaysian dish? Share with us below! #SixBMart #AuthenticMalaysianTaste #FoodieFriday #HalalFood
• •Spice up your meals the Six B Mart way! 🔥 Our signature Sambal is crafted with the freshest ingredients and a whole lot of love. Perfect for dipping, cooking, or simply adding that extra kick! Get yours today at www.sixbmart.com! #SixBSambal #SpicyDelight #MalaysianChilli #MustTry
• •Selamat Hari Raya Aidilfitri from all of us at Six B Mart! ✨ Make your celebrations extra special with our range of festive cookies and traditional delights. Gather your loved ones and share the joy of authentic Malaysian flavors. Shop now and enjoy special Raya offers! #SixBRaya #EidMubarak #FestiveFlavors #SupportLocalMY
• •Beat the heat in seconds! ☀️ Six B Mart's instant [Drink Name] is your go-to for a refreshing burst of flavor. Just mix and enjoy – perfect for busy days or lazy afternoons! Affordable, delicious, and oh-so-easy! 😉 #SixBDrinks #InstantRefreshment #SummerCooler #EasyPeasy
• •At Six B Mart, food is all about bringing people together. ❤️ We love hearing from you! What Six B product is a staple in your home? Tag us in your foodie creations for a chance to be featured! #SixBCommunity #FoodLove #MalaysianKitchen #ShareTheTaste