Brand Tone

Playful & Witty, Enthusiastic & Passionate, Approachable & Friendly, Helpful & Encouraging, Informative & Transparent

Brand Values

• •Veganism & Animal Welfare
• •Sustainability & Eco-consciousness
• •Quality & Gourmet Experience
• •Convenience & Ease of Use
• •Health & Well-being
• •Fun & Joy in Cooking

Best Practices

• •Develop a Brand Voice Chart: Document your core tone characteristics (e.g., playful, witty, enthusiastic, helpful), provide "this, not that" examples (e.g., "Friendly, not Sarcastic"; "Witty, not Cheesy"), and list approved/discouraged words or phrases.
• •Know Your Audience Deeply: Understand their language, humor, and what resonates with them. For Sit Seasons, this means connecting with people interested in veganism, easy cooking, and flavorful food.
• •Read Everything Aloud: This helps catch awkward phrasing or tones that don't align with the intended voice. If it sounds off when spoken, it will likely read off too.
• •Maintain Consistency Across All Channels: Ensure your website copy, social media posts, email newsletters, and even customer service responses all reflect the same core brand personality and tone.
• •Train Your Team & Review Regularly: Anyone creating content for the brand should understand and be able to replicate the brand voice. Regularly review content to ensure it remains consistent and fresh, adapting slightly if needed but always staying true to the core identity.

Social Perception

Positive & Highly Regarded, Innovative & Game-Changing, Community-Oriented, Trusted

Copy Examples

• •Headline: "Ditch the kitchen stress, not the deliciousness! Our vegan sauce starters are your secret weapon for 'wow'-worthy meals in minutes. #SitSeasons #SaucyAdventures"
• •Social Media Post: "Who said gourmet takes hours? 😏 Whip up a restaurant-quality vegan feast tonight with Ms. Pumpkin. She's a little bit extra, a whole lotta yum! 👉 Shop link in bio! #VeganMadeEasy #FlavorBomb"
• •Product Description Snippet: "Tired of bland? So were we! That's why we created [Product Name]. It's like a party for your tastebuds, handmade with love and zero fuss. Just add your basics and boom – instant gourmet! 🌱✨"
• •Email Subject Line: "Spice up your week (the ridiculously easy way!) 🌶️"
• •Ad Copy: "Go from 'What's for dinner?' to 'That was AMAZING!' faster than you can say 'Sit Seasons'. Our plant-based sauce starters: all the flavor, none of the faff. Get saucy tonight! [Link]"