Brand Tone

Artisanal, passionate, ethical, conscious, wholesome, natural, friendly, approachable, informative, and transparent.

Brand Values

• •Quality: Commitment to high-quality organic ingredients and artisanal production methods.
• •Sustainability & Environmental Responsibility: Actively reducing plastic use, minimizing packaging waste, and considering food mileage by using local ingredients.
• •Naturalness & Purity: Offering products free from artificial colors and preservatives.
• •Authenticity & Craftsmanship: Positioning as a homemade-style syrup, born from a personal desire for better iced tea.
• •Local & Community-Oriented: Proudly Swiss, using local ingredients and being available in local Swiss establishments.
• •Joy & Well-being: The idea of 'good humor' in their syrups and providing a delightful, natural beverage experience.

Best Practices

• •Emphasize the 'Why': Always circle back to the core reasons Siroscope was created – a love for real iced tea, a dislike for plastic, and a desire for natural, ethical products.
• •Use 'Happy' Language: Incorporate words that evoke positivity, naturalness, and craftsmanship (e.g., 'joy,' 'sunshine,' 'handcrafted,' 'pure,' 'good humor,' 'lovingly').
• •Be Transparent and Informative (but keep it warm): When talking about ingredients or processes (like being organic or plastic-free), explain it simply and connect it back to the benefits for the consumer and the planet.
• •Maintain a Local, Swiss Connection: Subtly weave in references to Switzerland, local sourcing, and the artisanal nature of the product, reinforcing its origin and quality.
• •Highlight the 'Taste of Homemade': Remind the audience of the care and personal touch that goes into each bottle, creating a sense of nostalgia and authentic flavor.

Social Perception

Siroscope is perceived as an artisanal, ethical, and eco-conscious brand offering high-quality, natural Swiss tea syrups. It's viewed positively for its commitment to sustainability, local sourcing, and delightful flavors.

Copy Examples

• •"fait à partir de thés bio et de sucre suisse bio, sans colorant, ni conservateur, mais avec beaucoup de bonne humeur!"
• •"It’s the taste of homemade, bottled with a conscience."
• •"Join us on our journey to less waste, more taste."
• •"Siroscope organic iced tea" (as listed on Bocal's menu).
• •"Thé froid Siroscope" (as listed on Okapi Restaurant's menu).