Brand Tone

Enthusiastic, benefit-driven, persuasive, and somewhat informal.

Brand Values

• •Affordability/Value
• •Accessibility
• •Customer Service
• •Security
• •Direct Sourcing

Best Practices

• •Maintain consistent use of enthusiastic and benefit-driven language.
• •Incorporate emojis to enhance informality and engagement.
• •Clearly communicate the value proposition, emphasizing affordability and quality.
• •Address potential customer concerns about shipping times and security proactively.
• •Regularly review and refine copy to ensure accuracy and alignment with brand voice.

Social Perception

Mixed, leaning towards budget-friendly and accessible. Requires efforts to build trust and differentiate from generic product sources.

Copy Examples

• •Transforme sua Experiência Musical! (Transform Your Musical Experience!)
• •Proteja Seu iPhone com Estilo e Conforto! (Protect Your iPhone with Style and Comfort!)
• •Aproveite nossa promoção de frete grátis! (Enjoy our free shipping promotion!)
• •Garanta a sua antes que acabe! (Get yours before it's gone!)
• •Parcele suas compras em até 12x! (Installment payments up to 12x!)