Tono de Marca

Authentic, Transparent, Educational, Informative, Nurturing, Caring, Cultural, Respectful

Valores de Marca

• •Natural & Purity: Commitment to 100% natural, plant-based, chemical-free ingredients.
• •Tradition & Heritage: Honoring and utilizing ancestral Ayurvedic recipes and Sri Lankan ingredients.
• •Efficacy & Results: Focus on delivering tangible improvements to hair health, growth, and strength.
• •Sustainability & Ethics: Emphasis on organic farming, eco-friendly packaging, cruelty-free practices, and ethically sourced ingredients.
• •Customer-centricity & Empowerment: Tailoring solutions to individual needs and aiming to boost customer confidence.
• •Quality & Transparency: Commitment to high-quality, Health Canada-approved products and openness about their formulations and sourcing.

Mejores Prácticas

• •Embrace Storytelling: Continuously weave the founder's journey, the brand's Sri Lankan heritage, and the tradition of Ayurveda into your communication.
• •Maintain 'Royal' Yet Approachable Language: Continue addressing customers with respect and a touch of reverence ('kings and queens').
• •Showcase transparency by sharing the brand’s story, ingredients, and processes.
• •Provide detailed explanations of Ayurvedic principles, ingredient benefits, and hair care routines to position the brand as an expert.
• •Use personalized and thoughtful interactions to reinforce the brand's values and foster a sense of community.

Percepción Social

Positive for product efficacy, Appreciation for natural approach, Trustworthy & Authentic, Support for small, ethical business

Ejemplos de Copy

• •Your royal mane awaits.
• •Our expertly formulated oils not only promote growth and shine but turn your hair care routine into a moment of self-care, connecting you to ancient wellness practices.
• •Let us help you unlock your hair's natural, vibrant best.
• •Discover the ancient secret to radiant hair, passed down through generations.
• •Experience the richness of Sri Lankan botanicals, carefully crafted to nourish your hair from root to tip.