Brand Tone

Indulgent and Playful, Artisanal and Quality-Conscious, Joyful and Celebratory, Confident and Slightly Daring, Approachable and Friendly

Brand Values

• •Handcrafted Quality
• •Indulgence and Pleasure
• •Joy and Happiness
• •Creativity and Uniqueness
• •Local Connection/Community
• •Family Inspiration

Best Practices

• •Embrace the "Sinful" Fun: Consistently use playful, indulgent, and slightly cheeky language. Words like "temptation," "crave," "decadent," "forbidden," "naughty but nice," "worth the sin" can be staples, always delivered with a welcoming and fun undertone.
• •Spotlight Artisan Craftsmanship: Always weave in terms that emphasize the handmade nature and quality, such as "handcrafted," "small-batch," "artisan," "made from scratch," "premium ingredients," "crafted with love/care."
• •Focus on the Experience of Joy: Frame the products not just as sweets, but as vehicles for happiness, celebration, comfort, and creating special moments. Use emotive language that connects with feelings of pleasure and satisfaction.
• •Be Confidently Creative: Showcase the uniqueness and innovation of the products. Don't be afraid to be bold in descriptions of new or unusual items, reflecting the brand's creative spirit.
• •Engage and Invite: Use an inviting and conversational tone, especially on social media. Ask questions, encourage interaction, and make customers feel like they are part of a special, indulgent club.

Social Perception

Generally Positive for Products, Impact of Past Issues (Downtown Location), Current Perception (Focused on Beaver Falls & Online)

Copy Examples

• •Dare to indulge? Our new [Flavor Name] Truffles are here to tempt your tastebuds. Handcrafted, sinfully smooth, and ready to make your moment. #SinfulSweetsPGH #TemptationCalling
• •Warning: May cause extreme happiness. Our legendary Deep Dish Cookies are handmade, over-the-top, and unapologetically delicious. Go on, you deserve this. 😉 #SinfulSweets #CookieGoals #PittsburghMade
• •Life's too short for boring sweets. We're here crafting joy, one small-batch, handmade confection at a time. What's your Sinful pleasure today? #HandmadeWithLove #SinfulSweetspgh #SweetEscape
• •Love at first bite. Our fresh, hand-dipped chocolate strawberries are the perfect way to say... well, anything! Spoil someone special (or yourself, we won't tell). #SinfulIndulgence #ArtisanChocolate #PittsburghSweets
• •From our kitchen in the heart of PA to your hands – pure, handcrafted indulgence. We're not just making chocolates; we're making your day a little more 'sinfully' sweet. #SupportLocalSweets #SinfulSweetsMagic