Brand Tone

passionate, community-focused, helpful, and expert

Brand Values

• •Quality
• •Passion
• •Community
• •Customer Service & Trust
• •Expertise & Performance

Best Practices

• •Always Emphasize Passion: Infuse copy with genuine enthusiasm for sim racing. Use evocative language that speaks to the thrill and immersion of the experience.
• •Maintain a Helpful and Approachable Demeanor: Especially when addressing potential new customers, ensure the tone is welcoming and supportive. Avoid overly technical jargon without explanation. Position the brand as a knowledgeable guide.
• •Highlight Community: Regularly incorporate messages that foster a sense of belonging. Encourage interaction and showcase the vibrant community around the brand.
• •Focus on Quality and Performance Benefits: Clearly communicate the high standards of the products and how they translate to a better, more realistic, and more competitive racing experience for the user.
• •Be Authentic and Transparent: As a family-owned business, leveraging this authenticity can build trust. Share behind-the-scenes content or founder stories where appropriate to reinforce the passion and commitment.

Social Perception

Customers generally perceive SIMRIGS positively, highlighting good product quality, fair pricing, and excellent customer service. They are seen as knowledgeable and helpful, particularly for those new to sim racing. The brand is associated with premium products and a strong community focus. Their involvement in major events like the Melbourne Grand Prix likely enhances their reputation for quality and expertise.

Copy Examples

• •Unleash your inner champion. Experience the raw thrill of the track with SIMRIGS. Our premium Simagic setups deliver unparalleled realism and precision. Get behind the wheel – your podium awaits.
• •New to sim racing? Don't sweat the setup! At SIMRIGS, we're a family of passionate racers here to guide you. From your first rig to pro-level gear, we'll help you find the perfect fit. Join our community and let's hit the track together!
• •Feel every curb, every shift, every victory. SIMRIGS brings you expertly engineered gear designed for ultimate immersion and control. Stop just playing, start *racing*.
• •Built on passion, driven by quality. SIMRIGS is your trusted source for top-tier sim racing hardware in Australia. We're as serious about your setup as you are about your lap times.
• •Join the SIMRIGS family and connect with hundreds of fellow Aussie sim racers! Share tips, talk tech, and find your next on-track rival. We're more than a store; we're a community.