Brand Tone

Trustworthy & Knowledgeable, Caring & Health-Conscious, Direct & Transparent, Premium & High-Quality

Brand Values

• •Health & Nutrition
• •Quality Ingredients
• •Sustainability
• •Transparency
• •Pet Well-being

Best Practices

• •Always Lead with "Fish-First": Consistently highlight that fish is the primary protein source and the foundation of their nutritional philosophy.
• •Emphasize Purity and Simplicity: Use clear, straightforward language. Avoid jargon where possible. Reinforce the "naked" concept by highlighting what's *not* in the food (artificial ingredients, common allergens like chicken, corn, soy).
• •Focus on Benefits, Backed by Quality: Clearly articulate the positive outcomes for pets (e.g., healthier skin, improved digestion, allergy relief) and connect these benefits directly to the high-quality, sustainable fish ingredients.
• •Maintain a Caring and Empathetic Voice: Acknowledge the concerns and desires of pet parents, especially those dealing with pet sensitivities or seeking the best possible nutrition for their companions.
• •Be Confident in Your Expertise: Leverage the connection to North Coast Seafoods to underscore the brand's deep understanding and experience with high-quality seafood. Project authority when discussing ingredients and nutritional benefits.

Social Perception

Trusted by Pet Owners with Sensitive Pets, High-Quality Option, Effective for Picky Eaters, Ethical & Responsible, Good Investment Despite Higher Price

Copy Examples

• •Headline: "Finally, a food as pure as your love for them. Simply Naked: Real fish, real benefits, nothing to hide."
• •Social Media Post: "Is your furry friend battling itchy skin or a sensitive tummy? Our fish-first recipes are packed with Omega-3s from wild-caught salmon & whitefish to soothe and nourish from the inside out. See the Simply Naked difference! #SimplyNakedPets #HealthyPets #FishFirst"
• •Product Description Snippet: "At Simply Naked, we believe transparency is key. That's why our first ingredient is always responsibly sourced, wild-caught fish – the same quality you'd expect on your own plate. No fillers, no artificial anything, just pure, simple nutrition. #SustainablePetFood #KnowYourIngredients"
• •Email Subject Line: "Give Your Pet the Gift of a Shinier Coat & Happier Gut!" Email Body Snippet: "Tired of mystery meats and endless ingredient lists? Simply Naked offers a straightforward path to better pet health. Our expertly crafted, fish-based diets are naturally rich in essential nutrients, helping to reduce allergies and boost vitality. Discover the power of simple, clean nutrition. [Link to Shop]"
• •Ad Copy: "Why Fish? Because your pet deserves the best. Simply Naked delivers the focused nutrition of wild-caught seafood, proven to support healthy skin, a vibrant coat, and easy digestion. Make the simple switch. Your pet will thank you. #SimplyTheBestForPets"