Brand Tone

Curated, quality-focused, geared towards enjoyment and gifting; Collaborative, appreciative of style, and community-oriented; Relaxing and indulgent.

Brand Values

• •Uniqueness and Quality
• •Personal Passion and Expression
• •Gifting and Connection
• •Discovery
• •Support for Artisans/Small Brands

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "Curated & Joyful," "Sophisticated yet Approachable"), core values, personality traits (e.g., "Passionate Discoverer," "Thoughtful Gifter"), preferred vocabulary (and words to avoid), and a "we are/we are not" list.
• •Focus on "Curated" and "Experience": Consistently use language that emphasizes the hand-picked, special nature of the products. Frame purchases not just as transactions, but as acquiring an "experience," a "moment of joy," or a "unique find."
• •Highlight the "Why": For each product or collection, tell a brief story. Why was it chosen? What makes it special? Who is it for? This reinforces the value of curation and passion. For instance, mentioning the French origin of flatware or the small-batch nature of honey.
• •Emphasize Gifting and Self-Treats: Use warm, inviting language that speaks to the joy of giving and the pleasure of treating oneself. Phrases like "the perfect gift," "indulge yourself," "curated for your delight" can be effective.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is reflected in the visual branding across all platforms (website, social media). If the tone is elegant and curated, the visuals should match. Use high-quality imagery and a consistent aesthetic.

Social Perception

Provider of themed subscription boxes and a marketplace for curated gifts and home goods. Aims to build a community around lifestyle, wellness, home decor, and reading, indicating a desire to be perceived as a brand integrated into these aspirational aspects of life.

Copy Examples

• •Headline for a new home decor collection: "Discover Curated Elegance. Transform your space with unique finds from Simply Me Box – where every piece tells a story."
• •Instagram caption for a featured artisan product: "Meet the Maker ✨ We're thrilled to feature [Brand Name]'s exquisite, handcrafted [Product Type]. Bring home a touch of artistry and passion. #SimplyMeBox #CuratedWithCare #ArtisanMade"
• •Email subject line for a seasonal box: "Unbox Your Moment of Joy! The [Season/Theme] Simply Me Box is Here."
• •Website banner for gifting: "Gifts That Delight. Find the perfect expression of care with our hand-selected treasures for every occasion. #SimplyGifting #ThoughtfullyChosen"
• •Facebook post about a new brand partnership: "Welcome to the Simply Me Box family, [Partner Brand]! 🎉 We're so excited to share their passion for [Partner Brand's Values/Products] with you. Explore their collection on our marketplace! #SimplyMePartners #UniqueFinds"