Brand Tone

Warm & Inviting, Calm & Soothing, Inspirational & Aspirational (in a gentle way), Authentic & Genuine, Slightly Nurturing

Brand Values

• •Comfort & Coziness
• •Wellbeing & Mindfulness
• •Simplicity & Authenticity
• •Quality & Thoughtful Curation
• •Connection
• •Support Small (Implicit)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (warm, calming, inspirational), including preferred vocabulary (e.g., "sanctuary," "cozy," "mindful," "simple joys") and words to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Instead of just listing product features, tell the story of how the product enhances a hygge lifestyle. Focus on the feeling and experience it creates. For example, don't just say "soft candle"; describe "the gentle flicker of our [Candle Name], casting a warm, inviting glow for your quiet evenings."
• •Use "You" and "Your" Thoughtfully: Address the customer directly to create a personal and inviting connection (e.g., "Create *your* perfect reading nook," "Imagine *yourself* wrapped in...").
• •Focus on Sensory Language: Appeal to the senses – touch, sight, smell, sound – to immerse the reader in the hygge experience. Use words like "soft," "warm," "gentle," "soothing," "aromatic," "calm."
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and even customer service interactions is harmonious. Regularly review content to check for alignment with the established brand voice.

Social Perception

A go-to source for creating a cozy and inviting home, A brand that understands and promotes a mindful, relaxed lifestyle, Trustworthy and passionate about the hygge philosophy, Relatable, especially to those seeking to cultivate more peace and comfort in their daily lives, An authentic small business offering thoughtfully selected products.

Copy Examples

• •Product Description (e.g., for a soft throw blanket): "Wrap yourself in a cloud of comfort. Our [Product Name] throw is more than just a blanket; it's an invitation to slow down, curl up with a good book, and embrace the simple joy of a quiet moment. Crafted for ultimate softness and warmth, it's the perfect companion for your hygge haven."
• •Social Media Post (Instagram/Facebook): "Finding the magic in the everyday ✨. A warm drink, a soft glow, a moment of peace. What little things bring you hygge today? Share with us below! #simplyhygge #cozymoments #mindfulliving #homesanctuary"
• •Email Newsletter Snippet: "Hello [Customer Name], As the days grow a little cooler, it's the perfect time to nurture your nest. Discover our latest arrivals designed to bring warmth, comfort, and a touch of hygge to your home. Let's create your cozy sanctuary together."
• •Website Banner Text: "Simply Hygge: Your home for comfort, coziness, and mindful living. Discover pieces that tell a story of warmth and tranquility."
• •TikTok Video Concept Intro: "3 easy ways to bring more hygge into your week! ✨ Tip 1: Create a cozy corner just for you... #hyggetips #cozyliving #homedecor #simplyhyggeliving"