Brand Tone

Reassuring & Trustworthy, Practical & Informative, Adventurous & Empowering, Friendly & Community-Oriented, Simplicity, Health-Consciousness, and Everyday Convenience.

Brand Values

• •Preparedness
• •Reliability & Quality
• •Peace of Mind
• •Convenience & Simplicity
• •Customer Satisfaction
• •Accessibility
• •Innovation

Best Practices

• •Prioritize "Peace of Mind" and "Reliability": Consistently weave in messaging that highlights the security, dependability, and long-term value Readywise products offer. This builds trust, which is crucial for an emergency preparedness brand.
• •Balance Preparedness with Positivity: While acknowledging the need for emergency readiness, frame the message around empowerment, security, and the ability to enjoy life (adventures, family time) without worry, rather than solely focusing on fear.
• •Emphasize Simplicity and Convenience: Across all product lines (emergency, outdoor, Simple Kitchen), highlight how easy Readywise meals are to store, prepare, and use. Use clear, direct language that makes the benefits immediately understandable.
• •Speak to Specific Needs with Empathy: Tailor messaging to different segments (families preparing for emergencies, adventurers seeking lightweight fuel, busy individuals needing quick meals via Simple Kitchen). Acknowledge their unique motivations and how Readywise provides a solution.
• •Maintain a Human and Accessible Voice: Especially in social media and customer interactions, adopt a friendly, helpful, and approachable tone. Share real stories (with permission) and practical tips to build a community around the brand and its values. Avoid overly technical jargon where simpler terms will do.

Social Perception

Trusted Emergency Food Supplier, Good for Outdoor Enthusiasts, Improving Quality, Value for Money, Practical Solution, Accessible, potentially healthier, and everyday-friendly extension

Copy Examples

• •Headline: Ready for Anything? With Readywise, You Always Are. Body: Don't let the unpredictable catch you off guard. Our delicious, easy-to-prepare meals offer up to 25 years of peace of mind, ensuring your family is nourished and secure, no matter what tomorrow brings. Taste the security of preparedness.
• •Headline (for Simple Kitchen): Simple Ingredients. Endless Adventures. Zero Worries. Body: Fuel your day, your way, with Simple Kitchen by Readywise. Wholesome, delicious meals and snacks made with ingredients you trust. Perfect for busy weeknights, backcountry trails, or simply having a quick, nutritious option on hand. Effortless. Delicious. Ready.
• •Social Media Post: When adventure calls, answer with confidence! 🏕️ Readywise adventure meals are lightweight, packed with flavor, and ready in minutes. What’s your next destination? Share your #ReadywiseAdventures below!
• •Product Description Snippet (Emergency Kit): Secure your family's future with the [Product Name] emergency kit. Packed with [Number] servings of our top-rated meals, it’s your all-in-one solution for nutritional security. Easy to store, simple to prepare – just add water and enjoy comforting food when you need it most. Invest in peace of mind.
• •Email Subject Line: Don't Wait for the Storm. Be Readywise. Body Intro: From power outages to unexpected guests, life throws curveballs. With Readywise and our convenient Simple Kitchen options, you’ll always have a delicious, reliable meal solution ready. Stock up on peace of mind today.