Brand Tone

Empowering & Confident, Supportive & Understanding, Results-Oriented & Transformative, Authentic & Relatable, Informative & Helpful

Brand Values

• •Quality & Craftsmanship
• •Customer Empowerment
• •Transformation & Results
• •Body Positivity & Inclusivity
• •Authenticity

Best Practices

• •Always Lead with Empowerment: Frame every message, from product descriptions to social media posts, in a way that makes the customer feel capable, confident, and in control. Avoid language that preys on insecurities.
• •Focus on Benefits, Not Just Features: Instead of just saying "high-compression fabric," explain what it does: "Our high-compression fabric instantly sculpts your waistline, giving you a stunning hourglass figure."
• •Use Inclusive and Positive Language: Speak to a diverse audience and focus on celebrating all body types. Highlight how shapewear can enhance natural beauty rather than "fixing flaws."
• •Incorporate Authentic Voices: Regularly feature customer testimonials, quotes, and user-generated content in your copy. This reinforces the brand's relatability and the real-world impact of the products.
• •Maintain a Consistent Vocabulary: Develop a list of on-brand keywords and phrases (e.g., "sculpt," "empower," "confidence," "transform," "silhouette," "Colombian craftsmanship") and use them regularly across all communications to reinforce brand identity. Ensure the tone remains supportive and results-oriented.

Social Perception

Positive, Trustworthy, Aspirational yet Attainable, Community-Focused

Copy Examples

• •Headline: Unlock Your Ultimate Silhouette. Body: Feel the embrace of Colombian craftsmanship. Our shapewear isn't just about looking incredible; it's about feeling undeniably confident from the inside out. Discover your perfect fit today. Call to Action: Shop Now & Transform Your Look.
• •Headline: Real Curves, Real Confidence. Real Women. Body: See the Siluet difference through the eyes of women just like you. Our fajas are designed to celebrate your shape and empower your every move. Call to Action: Join the Siluet Story.
• •Headline: More Than Shapewear – It's Your Daily Dose of Fierce. Body: Step into your power with Siluet. Experience the support that smooths, sculpts, and lets your true confidence shine. Ready for your transformation? Call to Action: Find Your Fierce.
• •Headline: The Secret to Effortless Elegance? It's Colombian. Body: Crafted for comfort, designed for drama. Siluet Colombian shapewear gives you that seamless, sculpted look under any outfit. Elevate your style effortlessly. Call to Action: Discover Colombian Magic.
• •Headline: Your Journey to Confidence, Sculpted by Siluet. Body: Whether it's post-partum, post-surgery, or simply pursuing your best self, our shapewear provides the trusted support and beautiful results you deserve. Call to Action: Embrace Your Shape.