Brand Tone

Aspirational & Empowering, Performance-Oriented & Direct, Energetic & Bold

Brand Values

• •Performance & Efficacy
• •Support for Active Lifestyles
• •Quality Ingredients (Implied)
• •Exclusivity/Community ('Not for Ordinary')

Best Practices

• •Develop a Brand Voice Chart: Outline core tone characteristics (e.g., Empowering, Direct, Energetic), with 'Dos' (e.g., use active verbs, focus on benefits, speak to ambition) and 'Don'ts' (e.g., use passive language, be generic, sound overly clinical).
• •Focus on the 'Extraordinary' Customer: Always write as if addressing someone who is driven, active, and values high performance in all aspects of their life, including their personal care.
• •Use Power Words and Active Language: Incorporate words like 'conquer,' 'unleash,' 'elevate,' 'drive,' 'achieve,' and 'extraordinary' while ensuring sentences are direct and impactful.
• •Highlight Performance and Benefits: Clearly communicate how the products support an active lifestyle and help users achieve their goals (e.g., faster recovery, feeling refreshed, skin protection). Connect product features directly to user benefits.
• •Maintain Consistency Across All Channels: Ensure that the website copy, product descriptions, social media posts, email marketing, and any advertisements all speak with the same aspirational, performance-driven, and empowering voice. Regularly audit content to check for consistency.

Social Perception

A high-quality, effective solution for active individuals who see themselves as motivated and driven.

Copy Examples

• •Social Media Post (Image: Athlete post-workout): You don't do 'ordinary.' Neither do we. Fuel your recovery and conquer your day with MyFitique. Our [Product Name] is engineered for the extraordinary. #MyFitique #NotForOrdinary #PerformanceCare #SweatStriveShine
• •Ad Headline: Beyond Clean. Beyond Ordinary. MyFitique: High-Performance Body Care for Your Extraordinary Life.
• •Product Description Snippet (for a new body wash): Unleash peak performance, even in your downtime. MyFitique's [New Body Wash Name] doesn't just wash away the grind; it revitalizes your skin and senses, preparing you for the next challenge. Because your body deserves more than ordinary.
• •Email Subject Line (to existing customers): Keep Pushing Limits. We've Got Your Back (And Skin!).
• •Website Banner Text: MyFitique: Elevate Your Routine. For Those Who Demand More.