Brand Tone

Caring, Nurturing, Luxurious, Pampering, Trustworthy, Solution-Oriented, Approachable, Friendly, Ethical & Conscious

Brand Values

• •Quality & Craftsmanship
• •Customer Well-being & Self-Care
• •Family & Care
• •Accessibility & Trust
• •Simplicity & Elegance

Best Practices

• •Emphasize "Care" in Copy: Always highlight the gentle, nurturing, and beneficial aspects of silk, whether for hair, skin, or a baby's comfort. Use words like "gentle," "soothe," "protect," "nourish."
• •Infuse a Sense of "Accessible Luxury": While using terms like "luxury" and "indulge," also reinforce the idea that these are worthwhile investments in self-care and well-being, not just extravagances. Tie it back to the "friendly neighbourhood" and "mother-daughter" accessible feel.
• •Be Solution-Driven but Soft: Clearly state the problems your products solve (e.g., frizz, skin irritation, baby discomfort) but frame the solutions with a comforting and reassuring tone, rather than aggressive or overly clinical language.
• •Maintain Transparency and Trust: Continue to highlight the quality of materials (19 momme silk), the handmade aspect, and ethical considerations like recyclable packaging to build and maintain customer trust.
• •Use "You" and Emotionally Resonant Language: Address the customer directly and connect with their desires for comfort, beauty, and well-being for themselves and their loved ones. Use testimonials and stories that evoke positive emotions.

Social Perception

Customers seem to perceive the brand positively based on the testimonials featured on the website, which praise the products for delivering on their promises (e.g., managing frizz, helping with baby bald spots, improving sleep). Appreciation for Quality and Luxury.

Copy Examples

• •Headline: Invest in Your Rest. Indulge in Silkburys' 100% Mulberry Silk. Body: Tired of bedhead and skin irritation? Our hand-crafted silk pillowcases and bonnets are more than just luxury; they're your nightly ritual for healthier hair and calmer skin. Wake up refreshed, naturally. #SilkburysSelfCare
• •Headline: Gentle for Them, Peace of Mind for You. Discover The Lullaby Silk Collection. Body: Crafted with love by a mother-daughter duo, our baby bonnets and cot sleeves are made from the purest, hypoallergenic silk. Protect their delicate skin and hair, and cherish those peaceful moments. Because every little one deserves the softest start. #SilkburysBaby
• •Headline: Unlock the Secret to Radiant Skin & Hair. The Silkburys Difference. Body: Why silk? It's naturally hypoallergenic, locks in moisture, and reduces friction. Experience the difference with our 19 momme silk eye masks and scrunchies. Elevate your routine, effortlessly. #HandmadeSilk #EthicallyCrafted
• •Headline: Your Friendly Neighbourhood Silk Store, Now Online. Treat Yourself. Body: At Silkburys, we believe luxury should be accessible. We offer beautifully handmade silk essentials, designed to bring a touch of elegance and comfort to your everyday life, without breaking the bank. From our family to yours. #SilkburysLuxury
• •Headline: More Than Just a Mask. A Breath of Silk. Body: Our 100% silk face masks offer breathable comfort and a touch of elegance. Gentle on your skin and designed for prolonged wear, stay protected while feeling pampered. #SilkComfort #DailyElegance