Brand Tone

Professional and Reliable, Knowledgeable and Informative, Customer-Centric and Supportive, Approachable (especially on Instagram), Quality-Focused

Brand Values

• •Quality
• •Reliability
• •Customer Service
• •Partnership
• •Innovation
• •Expertise
• •Sustainability

Best Practices

• •Know Your Audience Deeply: Always write with the trade professional in mind. Understand their challenges, needs, and language. The tone should resonate with experienced industry insiders, avoiding overly simplistic or consumer-focused language.
• •Prioritize Clarity and Information: While being approachable, ensure the core message is always clear, concise, and provides tangible information about products, services, or industry insights. Avoid jargon where simpler terms suffice but don't shy away from technical accuracy when needed.
• •Balance Professionalism with Approachability: Maintain a respectful and expert tone, but allow for a human element, especially on platforms like Instagram. Showcase expertise without being condescending; be supportive rather than purely transactional.
• •Emphasize Value and Solutions: Frame product descriptions and service announcements around the benefits and solutions they offer to the client's business (e.g., "save time," "enhance durability," "achieve vibrant prints," "reduce environmental impact").
• •Develop Key Message Pillars: Refer back to core brand values (Quality, Reliability, Partnership, Expertise, Innovation, Sustainability) when crafting copy. Ensure these themes are subtly or overtly woven into communications to reinforce the brand identity consistently. For instance, always double-check that copy reflects the "trade-only" nature of the business.

Social Perception

Trade Professionals (Target Audience): Likely perceived as a knowledgeable and reliable supplier of a comprehensive range of signage materials. Businesses would look to them for quality products, competitive wholesale pricing, and efficient service. Their trade-only policy reinforces their commitment to this specific audience. Industry Peers: Viewed as an established player in the Australian signage supply market. The emphasis on "Australian owned and operated" likely resonates positively within the local market. Their long-standing presence suggests a degree of trust and stability within the industry.

Copy Examples

• •Introducing the new LuminaMax LED Series – engineered for superior brightness and longevity. Deliver unparalleled visual impact for your clients' next project. Explore the specs and wholesale pricing on our website. #SignLink #LEDsolutions #SignageInnovation #TradeOnly
• •Your deadline is our priority. With SignLink's extensive stock and nationwide express delivery, get the quality materials you need, right when you need them. Partner with Australia's trusted trade supplier. #SignageSupplies #ReliablePartner #WholesaleSignage #AusSignIndustry
• •Go Green with SignLink! Our expanding GreenLink range offers high-performance, eco-friendly alternatives without compromising on quality. Help your clients make a sustainable choice. Learn more about our environmentally conscious options. #SustainableSignage #GreenLink #EcoFriendlyMaterials #SignSolutions
• •Choosing the right ACM panel can make all the difference. Consider wind load, finish, and application. Our expert team is always here to guide you through our extensive range to find the perfect fit for your project. Call us today! #AluminiumCompositePanel #SignageExperts #TradeTips #SignLinkWholesale
• •Behind every order is our dedicated SignLink team, committed to getting you the best products and service. We're proud to support Australian signage businesses. Thanks for being part of the SignLink family! #MeetTheTeam #SignLinkAus #AustralianOwned #SignageCommunity