Brand Tone

Elegant, Sophisticated, Spirited, Enthusiastic, Community-Oriented, Welcoming, Passionate, Proud, Helpful, Customer-Focused

Brand Values

• •Quality
• •Style & Fashion-Forward Design
• •Comfort
• •Confidence
• •Team Spirit/Community
• •Uniqueness/Exclusivity

Best Practices

• •Embrace "Elegant Enthusiasm": Consistently blend sophisticated language with genuine excitement, especially when discussing team spirit or new collections. Avoid overly casual slang but maintain an approachable warmth.
• •Highlight Quality and Craftsmanship: Regularly weave in mentions of material quality, design thoughtfulness, and (where applicable) U.S. manufacturing to reinforce the premium value.
• •Speak to Confidence: Frame product benefits around how they make the wearer feel – stylish, put-together, confident, and proud.
• •Foster Community: Use inclusive language ("we," "our community," "fellow fans") to build a sense of belonging around the brand and its TCU connection.
• •Maintain Visual-Verbal Synergy: Ensure that the sophisticated and spirited tone of the copy is consistently reflected in the brand's visual elements (photography, website design, social media aesthetics). The imagery should always align with the "fashion-forward" and "quality" message.

Social Perception

Positive for Quality and Style, TCU Community Focused, Seen as a Solution, Founder-Driven Appeal, Luxury/Premium Association

Copy Examples

• •Headline: Elevate Your Game Day. Discover Beyond Cuffs. Body: More than just fan gear, it's a statement. Experience the fusion of high fashion and Horned Frog pride with our Signature Purple Collection. Crafted for comfort, designed to turn heads. Shop now and redefine spirit.
• •Headline: From Boardroom to Bleachers, Unmistakably You. Body: Beyond Cuffs believes your style should speak volumes, wherever you are. Our Signature Cuffs and apparel offer that perfect touch of elegance and confidence, ensuring you always look and feel your best.
• •Headline: The Art of Fandom. Curated for the Discerning Frog. Body: Tired of the same old team apparel? So were we. Beyond Cuffs delivers fashion-forward designs and quality craftsmanship, because your TCU spirit deserves to shine with sophistication. Explore the collection.
• •Headline: Mommy & Me: Share the Spirit, Double the Style. Body: Create unforgettable game day memories with our adorable Mommy & Me Collection. Featuring unique TCU designs in comfortable, high-quality fabrics for you and your little Frog.
• •Headline: Beyond Cuffs: Where Quality Meets Horned Frog Passion. Body: Each piece in our collection is thoughtfully designed and proudly made with the finest materials. Invest in style that lasts, and wear your TCU pride with unparalleled elegance.