Brand Tone

Empathetic and Respectful, Professional and Trustworthy, Supportive and Guiding, Accessible and User-Friendly

Brand Values

• •Quality and Craftsmanship
• •Affordability and Value
• •Customer-Centricity and Support
• •Empathy and Respect
• •Legacy and Remembrance
• •Integrity and Trust

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the customer's emotional state. Use gentle, understanding language. Avoid overly commercial or abrupt phrasing.
• •Prioritize Clarity and Simplicity: The process of choosing a headstone can be overwhelming. Ensure all website copy, product descriptions, and communications are clear, concise, and easy to understand. Avoid jargon.
• •Reinforce Trust and Quality: Consistently mention guarantees, the quality of materials, American craftsmanship, and the family-owned nature of the business to build and maintain trust.
• •Maintain a Supportive and Guiding Voice: Frame communications as being there to help. Offer assistance proactively and make it easy for customers to ask questions and receive support. Highlight the availability of customer service.
• •Focus on Remembrance and Legacy: While addressing the practical aspects, always connect the product back to its true purpose – honoring a life and creating a lasting tribute. Use words that evoke respect, love, and remembrance.

Social Perception

Positive Customer Experiences, Reliable and Recommended, Helpful in Difficult Times, Limited Broader Public Awareness (Potentially)

Copy Examples

• •Headline: Honoring Their Memory, Simply and Beautifully. Body: At Signature Headstones, we understand this is a difficult time. Our family is here to help yours create a lasting, quality tribute with ease and respect. Design a beautiful American-made headstone online, backed by our legacy guarantee.
• •Headline: Crafting Legacies with Care and Compassion. Body: Choosing a headstone is a deeply personal journey. Our dedicated team offers understanding guidance and premium, handcrafted memorials at fair prices. Let us help you create an enduring symbol of love.
• •Headline: A Process Designed for Peace of Mind. Body: We've streamlined headstone customization to be as stress-free as possible. With our easy online tools and 7-day support, creating a meaningful monument is a respectful and straightforward experience. Quality craftsmanship, guaranteed for generations.
• •Headline: The Enduring Quality Your Loved One Deserves. Body: Signature Headstones offers meticulously crafted memorials made from the highest quality materials, right here in the USA. Secure a beautiful, lasting tribute with our worry-free online process and compassionate support.
• •Headline: More Than a Stone: A Signature of a Life Well-Lived. Body: Let us help you tell their story. Our custom-engraved headstones are designed with care and precision, ensuring a beautiful and lasting memorial. Experience empathetic service and exceptional value with Signature Headstones.