Brand Tone

Professional and Innovative, Supportive and Inspiring, Quality-Conscious and Reliable, Modern and Design-Oriented, Approachable and Engaging

Brand Values

• •Ergonomics and Comfort
• •Innovation and Technology
• •Quality and Durability
• •Design Excellence
• •User-Centricity
• •Supporting Progress and Passion
• •Sustainability

Best Practices

• •Highlight "Innovative Ergonomics": Don't just say "comfortable." Explain the "how" and "why" by subtly referencing the research, design thinking, and engineering that go into each chair. Both aspects are key to the SIDIZ identity.
• •Focus on the "Progressive Sitting Experience": Connect the act of sitting in a SIDIZ chair to the user's broader life goals and journey of growth and achievement.
• •Emphasize User-Centricity: Focus on how SIDIZ chairs cater to diverse needs, from office workers and gamers to children.
• •Showcase Design Excellence: Highlight the sleek, contemporary aesthetic of SIDIZ chairs and their award-winning designs.
• •Mention Quality and Durability: Underscore the high-quality materials and rigorous testing that ensure SIDIZ chairs are built to last.

Social Perception

Positive Reputation for Quality and Ergonomics, Trusted Brand in Korea, Good Value for Money (Mid-to-High Range), Stylish and Modern, Growing Global Awareness

Copy Examples

• •SIDIZ: Seating Specialists dedicated to providing a better life through the sitting experience.
• •Designeering: Merging design with engineering to create ergonomic chairs that support your progress.
• •Life is ongoing on a chair: Invest in a SIDIZ chair and enhance your work, study, or gaming experience.
• •TO SIT IS TO PROGRESS: SIDIZ chairs are designed to help you focus, achieve, and progress in your personal and professional life.
• •Experience the innovative ergonomics of SIDIZ, where research and design thinking come together to create optimal seating solutions.