Brand Tone

Approachable, Friendly, Passionate, Knowledgeable, Authentic, Down-to-Earth, and Quality-Focused

Brand Values

• •Quality: High-quality, freshly roasted coffee beans
• •Accessibility & Affordability: Affordable quality coffee for everyone
• •Environmental Responsibility: Minimizing environmental impact
• •Customer Focus: Tailoring coffee to customer needs
• •Authenticity: A genuine and down-to-earth approach

Best Practices

• •Emphasize the Cambridgeshire roots and small-batch roasting process.
• •Highlight the passion for coffee and commitment to quality.
• •Incorporate the brand's environmental awareness efforts.
• •Use approachable and friendly language, avoiding overly technical terms.
• •Maintain consistency in tone and messaging across all platforms.

Social Perception

A dedicated small-batch roaster with a genuine passion for coffee, offering excellent quality and good value.

Copy Examples

• •"Every day is a school day :-)" - Reflecting their approachable and learning-oriented tone.
• •"We're always keen to sell great coffee, roasted to order and tailored to our customers' needs." - Showcasing their customer focus and quality.
• •"Our mission is to bring affordable quality coffee without comprising the environment." - Highlighting their environmental responsibility.
• •"Discover our freshly roasted single-origin coffees and blends, crafted with passion in our converted barn in rural Cambridgeshire." - Emphasizing their origin and dedication.
• •"Making coffee roasting as simple and accessible as possible to the everyday coffee lover." - Conveying their mission to make specialty coffee accessible.