Brand Tone

Professional, Expert, Friendly, Personable, Trustworthy, Reliable, Helpful, Consultative, Quality-Oriented and Assured

Brand Values

• •Quality Craftsmanship: A primary focus is on providing 'top-quality, custom solutions' and the 'finest quality' shutters and blinds.
• •Exceptional Customer Service: 'Friendly, personal service' is a core value. This includes everything from the initial consultation to aftercare.
• •Expertise and Experience: Leveraging over three decades in the industry to provide knowledgeable advice and skilled installation.
• •Bespoke Solutions: Offering a wide range of customizable options to meet individual customer needs and preferences.
• •Integrity and Trust: Operating as a family-run business with a transparent approach and commitment to customer satisfaction.
• •Value for Money: Providing competitive pricing for high-quality, custom-made products and services.

Best Practices

• •Prioritise Quality and Craftsmanship in Language: Always use terms that reflect the high standards of the products, such as 'bespoke,' 'custom-made,' 'finest materials,' 'expertly fitted,' and 'meticulously crafted.'
• •Maintain a Friendly and Approachable Voice: While professional, ensure the language is warm, inviting, and helpful. Refer to the 'family business' aspect and the 'friendly team' where appropriate to build connection.
• •Showcase Expertise Confidently but Humbly: Highlight the company's extensive experience and knowledge without being arrogant. Offer advice and guidance freely, positioning the brand as a trusted expert.
• •Be Customer-Centric: Focus on the customer's needs, aspirations, and potential concerns. Frame benefits around how the shutters will enhance their home and lifestyle (e.g., 'transform your space,' 'perfect light control,' 'added privacy and style').
• •Ensure Clarity and Transparency: Provide clear information about products, services, and processes (like the free survey or DIY options). Avoid jargon where possible, and if technical terms are necessary, explain them simply. Reinforce trustworthiness through open communication.

Social Perception

The Shutter Shop is highly regarded by its customers. It is perceived as a reputable and reliable company that delivers on its promises of quality and service. Customers feel they receive excellent value due to the durable, high-quality products and the professionalism of the service. The brand is associated with transforming spaces and adding elegance and functionality to homes. There is a strong sense of trust, with many customers stating they would use the company again or recommend them to others. The expertise of the team, from design consultation to fitting, is consistently praised.

Copy Examples

• •Headline: Bespoke Shutters, Beautifully Crafted, Expertly Fitted. Body: For over 35 years, our family has been dedicated to transforming homes with the finest custom-made shutters. Experience the Shutter Shop difference – where quality craftsmanship meets personal service. Book your free home survey today.
• •Social Media Post: Dreaming of the perfect light control and timeless style? Our expert team is here to guide you, from initial design to flawless installation. Discover our extensive range of shutters and let us help you find your ideal window dressing. #ShutterShop #HomeInspiration #ExpertAdvice
• •Website Product Description Snippet: Each shutter is meticulously handcrafted to your exact specifications, ensuring a perfect fit and lasting beauty. Choose from a wide variety of styles and sustainable materials, all backed by our commitment to exceptional quality and service.
• •Email to a potential lead: Thank you for your interest in The Shutter Shop! Our friendly experts are ready to help you explore the best shutter solutions for your home. We offer a complimentary, no-obligation survey to discuss your needs and provide tailored advice. When would be a good time for us to visit?
• •Testimonial Showcase Intro: Hear from our delighted customers! At The Shutter Shop, we pride ourselves on delivering not just beautiful shutters, but a seamless and enjoyable experience from start to finish. Your satisfaction is our highest reward.