Brand Tone

Aspirational & Faithful, Ethical & Responsible, Contemporary & Stylish, Professional & Customer-Oriented (Stated)

Brand Values

• •Faith & Modesty
• •Ethical Practices
• •Quality
• •Contemporary Design
• •Gratitude (Shukr)
• •Inclusivity (Implied)
• •Fairness

Best Practices

• •Emphasize ethical sourcing and production in all communications.
• •Highlight the contemporary and stylish aspects of modest fashion.
• •Address concerns about quality and sizing directly and transparently.
• •Ensure customer service interactions are consistently respectful and helpful.
• •Use language that reflects gratitude and appreciation for customers' support.

Social Perception

Established but Inconsistent, Historically Positive, Recently Mixed, Valued for Ethics and Modesty, Concerns about Quality and Service, Pricier but Not Always Justified (to some)

Copy Examples

• •"Discover our new collection of ethically sourced modest wear, blending faith and fashion for the modern Muslim."
• •"Experience the beauty of modesty with our high-quality, contemporary designs, crafted with gratitude and care."
• •"We are committed to fair labor practices and sustainable materials, bringing you stylish and ethically responsible clothing."
• •"Your satisfaction is our priority. Our knowledgeable team is here to assist you with any questions or concerns about our products."
• •"Embrace the elegance of modest fashion with our unique designs that cater to Western tastes while honoring Islamic principles."