Brand Tone

friendly, encouraging, and accessible

Brand Values

• •Quality
• •Inclusivity & Diversity
• •Innovation
• •Affordability/Value for Money
• •Cruelty-Free
• •Customer Satisfaction & Connection
• •Sustainability
• •Empowerment

Best Practices

• •Prioritize "You" Language: Focus on the customer, their needs, their beauty, and their experience. Use "you" and "your" frequently to make the copy feel personal and directly address the reader.
• •Emphasize Empowerment and Inclusivity: Consistently reinforce the message that beauty is for everyone, regardless of skin tone, style, or skill level. Use positive, uplifting language that encourages self-expression and confidence (e.g., "celebrate your unique beauty," "express yourself").
• •Highlight Key Values Consistently: Regularly incorporate mentions of core values like "cruelty-free," "quality," and "affordable" where relevant in product descriptions, social media posts, and ads to reinforce brand identity.
• •Keep it Clear and Accessible: Avoid overly technical jargon or complex language. Make product benefits and application easy to understand. The tone should be like a knowledgeable, friendly guide.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visuals used. If images are bright, vibrant, and inclusive, the copy should reflect that same energy and welcoming spirit. Use emojis appropriately on social media to enhance the friendly and approachable tone.

Social Perception

an affordable Indian beauty brand offering a wide variety of products.

Copy Examples

• •✨ Get ready to glow YOUR way! ✨ Introducing our new [Product Name]! Designed for every skin tone and every style, because beauty is all about you. Packed with [Key Benefit 1] and [Key Benefit 2], it’s affordable, cruelty-free, and 100% ready to help you shine. Tap to shop and #LoveTheWayYouAre! #ShryoanBeauty #NewCollection #InclusiveBeauty
• •Stop compromising! Get high-quality makeup that loves your skin AND your wallet. 😊 Shryoan Cosmetics offers a stunning range of cruelty-free beauty essentials, from vibrant lipsticks to flawless foundations. Discover your new favorites today and enjoy [Offer, e.g., 15% off your first order]! Shop Now: www.shryoan.com #ShryoanCosmetics #AffordableBeauty #CrueltyFreeMakeup #ValueForMoney
• •Shryoan: Celebrating Your Unique Beauty. Explore our innovative, cruelty-free cosmetics designed for everyone. Quality you can trust, prices you’ll love. Love the way you are.
• •Unleash your inner artist with the Shryoan [Palette Name]! Featuring [Number] richly pigmented, blendable shades, this palette is your new go-to for creating endless looks – from subtle daytime chic to dazzling evening glam. Cruelty-free and formulated for all skin tones. Express yourself, effortlessly! #ShryoanEyes #MakeupPlay
• •What's your must-have Shryoan product for a quick confidence boost? Share your faves below! 👇 We love seeing how you use our cruelty-free goodies to express your unique style! #ShryoanFamily #BeautyTalk #MyShryoanFave