Brand Tone

Romantic & Sentimental, Whimsical & Delicate, Authentic & Handcrafted, Friendly & Approachable, Nature-loving

Brand Values

• •Uniqueness
• •Craftsmanship
• •Nature Preservation
• •Meaningful Connections
• •Affordability & Accessibility
• •Customer Satisfaction

Best Practices

• •Embrace Sentimental Language: Use words that evoke emotion, memory, and connection. Think cherish, treasure, forever, heartfelt, memories.
• •Highlight Natural Beauty & Uniqueness: Consistently refer to the real flowers, handcrafted nature, and the unique aspect of each piece. Use descriptive words that appeal to the senses (delicate, vibrant, tiny).
• •Focus on Gifting and Occasions: Frame products as perfect gifts for birthdays, anniversaries, tokens of affection, or just because moments. Speak to the joy of giving and receiving something so personal.
• •Maintain a Gentle & Whimsical Voice: Keep the tone light, positive, and slightly enchanting. Avoid overly technical or harsh language. Let the wonder of preserving tiny flowers shine through.
• •Be Authentic and Approachable: When interacting directly (like on social media or in customer service), use a friendly, warm, and helpful tone. Share the story behind the brand and the passion for the craft.

Social Perception

Generally, Shrieking Violet is perceived as a brand that offers beautiful, unique, and meaningful jewelry. Customers appreciate the concept of real preserved flowers. Strongly associated with being a thoughtful and special gift for loved ones. The aesthetic is widely admired for its delicacy and connection to nature. Trustworthy (for those who have purchased): Positive experiences with product quality and customer service seem to build trust. Niche but Admired: While it's a specific style of jewelry, those who are drawn to nature-inspired, handcrafted, and sentimental pieces view the brand very favorably.

Copy Examples

• •Product Description (Necklace): Keep a piece of eternal summer close to your heart. Our handcrafted silver necklace features a real forget-me-not, lovingly preserved to remind you of cherished moments and lasting bonds. A delicate whisper of nature's beauty, made just for you.
• •Social Media Post (Instagram - image of someone receiving jewelry as a gift): Some gifts speak louder than words. ✨ Surprise them with a bloom that never fades – a unique piece from our real flower collection. Because special moments deserve to be treasured forever. #ShriekingViolet #RealFlowerJewelry #GiftOfLove #HandmadeWithCare #FlowersThatLast
• •Email Subject Line (Promotion): A Little Piece of Magic: Your Birthflower Awaits 🌸
• •Website Banner Text: Wear Your Story. Real Flowers, Real Love, Handcrafted for You.
• •About Us Snippet: It all started with a passion for fleeting beauty. At Shrieking Violet, we capture the delicate charm of real flowers, transforming them into timeless keepsakes. Each piece tells a story, a tiny testament to nature's artistry and the joy of giving.