Brand Tone

Helpful, Reassuring, Aspirational, Friendly, Confident

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Customer Satisfaction
• •Problem Solving
• •Simplicity & Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Helpful, Reassuring, Aspirational, Friendly, Confident) with specific examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures anyone writing copy understands the desired voice.
• •Prioritize Benefits Over Features: While mentioning features is important, always link them back to the tangible benefits for the customer (e.g., "Our multi-stage filter (feature) means you get softer skin and less irritated scalp (benefit)"). This aligns with the helpful and aspirational tone.
• •Use Social Proof Authentically: Continue to weave in customer testimonials, statistics (like "100,000+ happy Aussies"), and user-generated content. Ensure these are genuine and relatable, reinforcing the trustworthy and reassuring aspect of the brand.
• •Maintain an Educational Approach: Consistently provide value by educating the audience about water quality, skincare, and hair care in relation to filtered water. This can be through blog posts, social media tips, or email newsletters, reinforcing the helpful and informative tone.
• •Engage with Empathy and Approachability: When interacting with customers (comments, DMs, reviews), respond in a friendly, empathetic, and helpful manner. Address concerns patiently and celebrate positive feedback. This humanizes the brand and reinforces its approachable nature.

Social Perception

Customers generally perceive Shower Story as providing an effective solution to problems associated with hard water and chlorine, such as dry skin, brittle hair, and unpleasant odors. The showerheads are often seen as well-made and aesthetically pleasing. This has a Positive Impact on Skin and Hair. The brand is perceived as a Trustworthy Australian Brand and offering Good Value with Responsive Customer Service.

Copy Examples

• •Headline (Helpful & Aspirational): Tired of dry skin and dull hair after every shower? Discover the secret to softer skin and vibrant hair, loved by over 100,000 Aussies. Your best shower experience awaits.
• •Social Media Post (Friendly & Reassuring): Say goodbye to chlorine-smelling showers and hello to pure, refreshing water! 💧 Our easy-to-install filtered shower head is a game-changer for your skin and hair. See what the fuss is all about! #ShowerStory #HealthyHair #GlowingSkin
• •Product Description Snippet (Informative & Confident): Engineered to tackle harsh Australian water, the Shower Story Filtered Shower Head effectively reduces chlorine, impurities, and hard water minerals. Experience the difference from your very first shower – because you deserve purer water and healthier results.
• •Email Subject Line (Aspirational & Problem Solving): Unlock Softer Skin & Healthier Hair with Every Wash ✨
• •Ad Copy (Reassuring & Benefit-Oriented): Join 100,000+ happy Australians who've transformed their daily shower! Our advanced filtration system means visibly softer skin and healthier hair, free from the harsh effects of chlorine and hard water. Easy to fit, even easier to love. Try Shower Story today!