Brand Tone

Nurturing & Caring, Authentic & Passionate, Positive & Uplifting, Informative & Transparent, Inspired & Evocative

Brand Values

• •Natural & Clean Ingredients
• •Sustainability & Ocean Protection
• •Self-Love & Skin Positivity
• •Efficacy & Quality
• •Community & Connection

Best Practices

• •Embrace the "Hear the Love, Feel the Love, Sea the Love" Mantra: Actively weave this philosophy into copy. Encourage mindful application, positive self-talk, and appreciation for the results, connecting product use to the broader theme of self-care and self-acceptance.
• •Use Sensory and Evocative Language Related to the Sea: Incorporate words that evoke the calmness, freshness, purity, and healing power of the ocean. Think "sea-kissed," "ocean-fresh," "marine-infused," "gentle waves," "calming tides." This reinforces the brand's core inspiration.
• •Maintain a Nurturing and Supportive Voice: Address the audience with warmth and empathy. Focus on how the products help them care for their skin and wellbeing, rather than highlighting flaws. Avoid jargon and speak in an accessible, friendly manner.
• •Be Transparent and Authentic about Ingredients and Values: Clearly communicate the natural, vegan, and sustainably sourced nature of ingredients. Share the story behind the brand and the commitment to ocean conservation. This builds trust and resonates with conscious consumers.
• •Champion Skin Positivity: Consistently challenge unrealistic beauty ideals. Frame skincare as a journey of self-love and health, not a quest for "perfection." Celebrate natural beauty and individuality in all communications.

Social Perception

Positive & Trustworthy, Ethical & Conscious, Inspiring & Refreshing, Founder-Driven Authenticity, Emerging & Promising

Copy Examples

• •Instagram Post (Image: Product with a serene beach background): Wash away the day, and let your skin drink in the ocean's goodness. 🌊 Our Beachy Clean Melting Cleanser, infused with marine minerals and winged kelp, gently dissolves impurities while nourishing your skin. Embrace this moment of self-care. Hear the love, feel the love, sea the love. ✨ #SeatheLove #NaturalSkincare #OceanHealing #SelfCareRitual
• •Facebook Ad (Carousel showing product range): Tired of harsh chemicals and unrealistic beauty standards? At Sea the Love, we believe in the gentle power of the sea and the beauty of self-acceptance. Our sustainably sourced, vegan skincare is crafted with love in Whitley Bay to nourish your skin and soul. Discover the difference. 💙 Learn more & donate to marine conservation with every purchase: [Link to website] #SeaTheLoveSkincare #SustainableBeauty #VeganSkincare #SelfLoveJourney #ProtectOurOceans
• •Product Description Snippet (for Seaweed Super Serum): Dive into deep hydration. Our Seaweed Super Serum is a potent blend of two unique red seaweeds and hyaluronic acid, working to plump, firm, and restore your skin’s natural radiance. Feel the love of the ocean with every drop, and see the glowing results. Naturally clean, always kind. #PoweredByTheSea #CleanBeauty #HydrationBoost
• •Email Newsletter Subject: A Little Wave of Love for Your Skin (and Our Oceans!) 💌 Body Snippet: Hello beautiful, Treat your skin to the calming embrace of the sea. Our latest journal post explores the incredible skin benefits of marine magnesium, a key ingredient in our collection. Plus, a reminder that every time you choose Sea the Love, you're helping protect the incredible marine life we cherish. With love and salty air, Annabelle & the Sea the Love Team x #SeaTheLoveStory #OceanInspired #MindfulSkincare
• •TikTok Video Concept (Short clip of founder by the sea, then showing product application): Voiceover (warm, friendly): The sea has always been my sanctuary, my healer. That's why I poured its magic into every bottle of Sea the Love. Natural, sustainable, and made to help you 'sea' the love in your own beautiful skin. ✨ #SeaTheLove #FoundersStory #SkincareThatCares #SelfLoveClub #WhitleyBay