Brand Tone

Caring, Passionate, Community-Focused, Comfort-Oriented, Trustworthy, Quality-Conscious, Customer-Centric, and Supportive.

Brand Values

• •Pet Well-being and Happiness
• •Quality and Safety
• •Customer Satisfaction
• •Community
• •Comfort

Best Practices

• •Use empathetic language.
• •Speak as a Fellow Pet Lover: Use 'we,' 'us,' and 'our' to connect with the audience on a personal level, sharing the identity of 'passionate pet parents.'
• •Emphasize Quality and Trust: Consistently mention the careful curation of products, quality materials, and safety, reinforcing reliability.
• •Foster a Sense of Community: Invite interaction, use inclusive language, and make customers feel like they are part of a shared group of pet enthusiasts.
• •Words like 'cozy,' 'calm,' 'happy,' 'love,' and 'comfort' should be staples, reflecting the brand's core message.

Social Perception

The brand presents itself as a caring and reliable source for pet comfort, with customers reporting good product quality, fast delivery, and pets enjoying the products.

Copy Examples

• •Because they deserve all the love they give us. #ValkyPets #PetComfort #FurryFriends
• •Quality you can trust, fun they'll love.
• •Explore our handpicked collection of premium goodies, designed to make every moment with your pet special.
• •At Valky, we're more than a pet store; we're a cozy corner of the internet for pets who are family.
• •Driven by a passion for animals, our mission is simple: to provide premium, comfort-first products that help you give your best friend their best life.