Brand Tone

Enthusiastic, informative, budget-conscious, and practical.

Brand Values

• •Accessibility & Affordability
• •Quality & Durability
• •Adventure & Exploration
• •Practicality & Convenience
• •Customer Connection/Community

Best Practices

• •Use clear, straightforward language when describing product features and benefits.
• •Keep the tone optimistic and empowering.
• •Use words like 'savvy,' 'smart,' 'curated,' and 'essential.'
• •Be Consistent Across All Channels: Ensure the aspirational yet budget-conscious and practical tone is reflected on the website, in product descriptions, blog posts, emails, and any social media content.
• •Infuse copy with a sense of adventure and a passion for discovery to connect with the 'modern adventurer.'

Social Perception

A brand that makes travel accessible and affordable, providing high-quality, durable products and valuable travel tips for the modern adventurer.

Copy Examples

• •Travel smart, not hard.
• •#TravelWithADollar #BudgetTravel #AdventureAwaits
• •This guide will show you exactly how to explore [Destination] on a shoestring, packed with practical tips and must-see spots.
• •We believe that travel should be affordable and that it's possible to explore the world on a budget.
• •TWAD Baby Backpack is sturdy for more than one generation.