Brand Tone

Friendly and Approachable, Empowering and Positive, Enthusiastic and Passionate, Community-Focused, Helpful and Guiding

Brand Values

• •Customer Satisfaction
• •Confidence Building
• •Fashion Accessibility
• •Community
• •Passion for Style
• •Quality (within its niche)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., "Friendly, not familiar," "Enthusiastic, not exaggerated"), common phrases to use/avoid, and the brand's core values to ensure everyone writing copy is aligned.
• •Know Your Audience Deeply: Understand who the "Trendsetter woman" is – her aspirations, her lifestyle, her language. Write as if you're speaking directly to her.
• •Prioritize Positivity and Empowerment: Ensure copy is uplifting and focuses on how the clothing will make the customer feel (e.g., confident, stylish, happy) rather than just describing product features.
• •Be Conversational and Relatable: Use contractions, ask questions, and employ a friendly, approachable style. Avoid overly formal or technical jargon. Imagine you're offering fashion advice to a friend.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, or an email newsletter, the core tone and messaging should feel cohesive. Regularly review content across platforms to ensure this consistency.

Social Perception

Local Favorite with Growing Online Presence, Trendy and Stylish, Relatable and Authentic, Engaged with its Community, Positive and Uplifting

Copy Examples

• •Instagram Post for New Arrivals: "Hello, gorgeous! 👋 Your wardrobe refresh just landed! ✨ From sunny day dresses to chic tops you'll live in, our New Arrivals are here to make you feel fabulous. Tap to shop and let your style shine! #TrendsettersFashion #NewCollection #OOTDInspo #FeelGoodFashion"
• •Email Subject Line for a Sale: "Treat Yourself! 🎉 Up to 40% Off Your Fave Styles is ON!" Email Body Snippet: "Hey Trendsetter! Ready for a little retail therapy that makes you AND your wallet happy? Dive into our sale and discover amazing deals on pieces you'll love. Because you deserve to look and feel amazing, every single day! Shop now before the best finds disappear!"
• •Facebook VIP Group Post: "✨ VIP Exclusive! ✨ Hey lovely ladies! We're giving our amazing VIPs a special sneak peek at next week's arrivals + an exclusive 15% off code just for you! 😉 What styles are you hoping to see? Let us know in the comments below! Your feedback helps us bring you more of what you love! #TrendsettersVIP #CommunityLove #FashionInsider"
• •Product Description (for a versatile dress): "Meet your new go-to! This effortlessly chic dress is designed to take you from brunch with the girls to a special date night with ease. Crafted for comfort and style, it’s all about making you feel confident and beautiful, no matter the occasion. Pair it with sneakers for a casual vibe or heels to dress it up – you set the trend! #VersatileStyle #DressToImpress #ShopTrendsetters"
• •TikTok Video Caption Idea (showcasing 3 ways to style a top): "One top, THREE killer looks! 🔥 Which style is your fave? Let me know! 👇 Shop this must-have piece and all the accessories at shoptrendsetters.com! #StyleHack #TikTokFashion #TrendsettersDubuque #OutfitChallenge #WaysToWear"