Brand Tone

friendly, approachable, enthusiastic, and community-oriented. fashion-forward and confident.

Brand Values

• •Style & Trend Leadership: Providing customers with the latest fashion finds and helping them express their personal style.
• •Customer Connection & Service: Building relationships with customers, offering personalized styling advice, and creating a welcoming shopping experience (both online and in-store).
• •Community Focus: Being an active and positive presence in their local Dubuque community.
• •Accessibility & Inclusivity: Offering a range of styles that appeal to a broad audience of women.
• •Passion for Fashion: A genuine love for clothing and helping women feel good in what they wear.

Best Practices

• •Embrace Emojis & Enthusiastic Language: Use emojis and exclamation points appropriately to convey excitement and friendliness, mirroring their social media engagement.
• •Speak Directly to the Customer: Use "you," "your," and inclusive language like "Trendsetter fam" to create a personal connection.
• •Highlight Newness and Trends: Regularly use words like "new," "latest," "trending," and "fresh" to emphasize their commitment to current styles.
• •Incorporate a Local Touch (when appropriate): Mentioning Dubuque or local events can reinforce their community ties, especially for local audiences.
• •Maintain a Positive and Empowering Voice: Focus on how the clothes make the customer feel (confident, stylish, good) rather than just the items themselves. Encourage self-expression through fashion.

Social Perception

stylish and friendly local boutique that offers unique and trendy clothing items. Customers appreciate the personalized service and the feeling of shopping at a place that understands their style needs. They are seen as a valuable part of the Dubuque retail scene. Online, they project an image of being current, engaging, and passionate about fashion.

Copy Examples

• •Instagram Post (New Arrival): "Hello, gorgeous! 😍 Our latest drop is here and it's screaming YOUR name! ✨ From brunch-ready dresses to a 'wow' night-out top, get ready to turn heads. Tap to shop or pop into our Dubuque store and let us style you! #TrendsettersFashion #NewCollection #DubuqueStyle"
• •Facebook Ad (Sale Promotion): "Treat yourself, Trendsetter! 😉 Our [Sale Name] is ON NOW with up to [X]% off your favorite styles! Don't miss out on snagging those pieces you've been eyeing. Shop online or visit us in Dubuque – we can't wait to see you! #TrendsettersBoutique #FashionSale #ShopLocalDubuque"
• •Website Homepage Banner: "Your Style Destination. ✨ Discover the latest trends and timeless pieces at Trendsetters. New arrivals weekly – because life's too short for boring clothes! #BeATrendsetter"
• •Email Subject Line (Blog Post): "Unlock Your Best Look Yet! 😉 Fresh Style Tips from Your Trendsetters Fam ✨"
• •TikTok Video Caption (Outfit of the Day): "Obsessed is an understatement! 🤩 Rocking this full Trendsetters look today. What do you think? Let me know in the comments! 👇 #OOTD #TrendsettersDubuque #FashionFun #StyleInspo"