Brand Tone

Friendly, Body-Positive, Helpful, Enthusiastic, Real & Relatable

Brand Values

• •Body Inclusivity & Positivity
• •Customer Empowerment
• •Authenticity & Realness
• •Family & Community
• •Quality & Comfort
• •Customer Service

Best Practices

• •Speak Like a Friend, Not a Corporation: Use conversational, warm, and approachable language. Imagine you're talking to a good friend who needs some fashion advice. Address the customer directly (e.g., "you," "your").
• •Embrace Body Positivity in Every Message: Consistently use inclusive and empowering language. Focus on how the clothes make the wearer *feel* (confident, comfortable, beautiful) rather than just how they look. Highlight solutions for common fit concerns (e.g., "tummy-flattering," "curve-hugging stretch") in a positive way.
• •Be Genuinely Helpful and Detailed: Provide thorough and honest information about fit, fabric, and sizing for each item. Use relatable reference points (like Ashley's "mom/taco tum") and encourage questions. The goal is to help customers make the best choice, building trust.
• •Show, Don't Just Tell (with a Personal Touch): Incorporate the owner's personality (Ashley's enthusiasm and realness) into the copy where appropriate, especially on social media. Videos and personal anecdotes can strengthen the brand's authentic voice.
• •Create a Tone & Voice Guide: Develop a simple internal guide outlining key brand voice attributes (e.g., friendly, empowering, real, helpful, enthusiastic), common phrases, "words we use/don't use," and examples. This will help ensure consistency across all platforms and anyone creating content for the brand.

Social Perception

Positive, Helpful & Trustworthy Sizing Advice, Good Selection for Specific Needs, Community-Oriented

Copy Examples

• •Instagram Post (New Jeans Arrival): "👋 Hey gorgeous! Tired of jeans that dig, gape, or just don't *get* your curves? Meet your new BFFs! 🎉 Our latest [Jean Name] from Judy Blue are all about that amazing stretch and a fit that celebrates YOU – tummy, hips, and all! Ashley's tried them on (check our Stories for the video!) and gives all the deets on finding your perfect size. Ready to feel amazing in denim? Tap to shop! #LolaMonroeStyle #RealWomenRealClothes #JudyBlueJeans #CurvyFashion #MomFriendlyFashion"
• •Email Subject Line (Sale): "Treat Yourself! 😍 Comfy, Cute Styles Your Curves Will Love (at a Price You'll Adore!)" Email Body Snippet: "At Lola Monroe, we believe every body deserves to shine! ✨ That's why we've handpicked these fabulous pieces that not only look amazing but feel incredible too. From our famous stretchy denim to flowy tops perfect for that 'mom/taco tum' (we get it!), find something that makes you smile. Click here to snag your faves before they're gone!"
• •Website Banner: "Finally! Clothes That Love YOU Back. Shop Sizes S-3XL. Real Advice for Real Bodies."
• •TikTok Video Caption (Styling a Top): "Wondering how to style our new [Top Name]? Ashley's here to show you how it flatters, stretches, and makes you feel like a queen! 👑 Perfect for hiding a little tummy or just rocking your beautiful shape. Questions on sizing? Drop 'em below! 👇 #StyleTips #BodyPositiveBoutique #LolaMonroeBoutique #HowToStyle #TummyFriendly"
• •Facebook Ad (General Brand Awareness): "Real clothes for real women. ❤️ At Lola Monroe Boutique, we're a family-run shop passionate about finding styles that fit, flatter, and make you feel fantastic – especially if you've ever struggled to find clothes that truly celebrate your curves! Join our amazing community for honest sizing advice and a whole lotta fun. Shop now & find your new favorite outfit! [Link to website]"