Brand Tone

Empathetic, introspective, direct, curious, and engaging

Brand Values

• •Deep Human Connection
• •Empathy & Understanding
• •Authenticity & Honesty
• •Vulnerability
• •Catharsis & Healing
• •Shared Humanity

Best Practices

• •Use empathetic and compassionate language to resonate with the audience.
• •Incorporate open-ended questions to encourage reflection and conversation.
• •Highlight the transformative potential of deep, authentic connections.
• •Emphasize vulnerability and honesty as strengths.
• •Focus on shared human experiences to build a sense of community.

Social Perception

Respected, impactful, transformative, a catalyst for connection, emotionally engaging, and a trustworthy resource for intimacy.

Copy Examples

• •"Explore your relationships. Visit shop.theskindeep.com and start a meaningful conversation today."
• •"{THE AND} card games: Sparking deep, hilarious, and heartfelt conversations. Create genuine moments and understand your loved ones better."
• •"Unlock the power of vulnerability. Share your truth and connect on a deeper level with {THE AND}."
• •"Ready to go beyond surface-level interactions? {THE AND} helps you create safe spaces for honest expression and empathy."
• •"Join a community committed to building a more compassionate and empathetic world, one conversation at a time. #ShareHumanity"