Brand Tone

Humorous & Sarcastic, Edgy & Rebellious, Playful & Fun-loving, Informal & Casual, Pop-Culture Savvy

Brand Values

• •Individuality & Self-Expression
• •Fun & Entertainment
• •Rebellion & Non-Conformity
• •Being "In the Know"/Trend-Awareness
• •Community
• •Giving Back

Best Practices

• •Embrace the Edge, Responsibly: Maintain the rebellious and humorous tone, but be mindful of genuinely offensive content.
• •Stay Pop-Culture Fluent: Be genuinely immersed in current trends, memes, and pop culture to create authentic and timely content.
• •Use Humor and Sarcasm (Wisely): Incorporate witty remarks, sarcasm, and playful language that feels natural to the brand.
• •Keep it Casual and Conversational: Avoid overly formal language; write like talking to a friend, using contractions and slang appropriately.
• •Develop a "Spencer's Lexicon" & Style Guide: Create a list of "Spencer's-esque" words, phrases, and no-go areas to maintain consistency.

Social Perception

Perceived as a store for younger demographics, evoking nostalgia, known for edgy/controversial items, a go-to for specific novelty needs, and subject to strong 'love it or hate it' reactions.

Copy Examples

• •Warning: Wearing this tee may cause spontaneous outbreaks of awesome. Side effects include envious stares and an uncontrollable urge to party. You've been warned. #Spencers #GraphicTee #TooCool
• •Your boring desk just called. It's begging for this. Seriously, who needs another pen holder when you can have [Funny/Edgy Product Name]? Level up your workspace. Or don't. More for us. 😉 #Spencers #NewArrival #GagGift #DeskGoals #SorryNotSorry
• •Your Wallet Called, It Said 'Thank You' (And 'Buy More Weird Stuff'). Up to 50% Off!
• •Life's too short for boring nights. Explore the fun side of adulting. (Don't worry, we won't tell your mom you were here.) #Spencers #SexualWellness #Adulting
• •Get mesmerized by the OG mood lighting. Perfect for chilling, vibing, or just staring blankly while contemplating the universe (or what snacks to get). It’s a classic for a reason. #Spencers #LavaLamp #RetroVibes # decoración