Brand Tone

Empathetic, Reassuring, Positive, Accessible, Value-Oriented

Brand Values

• •Accessibility/Affordability
• •Quality & Craftsmanship
• •Customer Well-being & Relief
• •Convenience & Simplicity
• •Trust & Transparency

Best Practices

• •Highlight Affordability and Value Proposition: Clearly communicate the cost savings compared to traditional dental visits.
• •Showcase Customer Testimonials: Feature positive reviews and stories to build trust and demonstrate product effectiveness.
• •Emphasize Comfort and Ease of Use: Focus on the comfortable fit of the guards and the simple at-home impression process.
• •Reassure with Expertise: Highlight the 'dental lab first' approach and the use of quality, FDA-cleared materials.
• •Address Pain Points with Empathy: Acknowledge the discomfort of teeth grinding, jaw pain, and headaches, and position the product as a solution.

Social Perception

Perceived as a provider of affordable, high-quality dental protection, delivering effective relief and a convenient customer experience.

Copy Examples

• •"Finally, a night guard that doesn't cost a fortune! So happy with the comfort and fit."
• •"Stop teeth grinding pain and get the best sleep of your life with SnapCustomNightGuards!"
• •"Get your custom night guard from the comfort of your home with our easy impression kit."
• •"Crafted with precision by dental technicians, using only the highest quality materials. Your smile deserves the best!"
• •"80% less than the dentist, same quality protection."