Brand Tone

Empathetic & Supportive, Educational & Authoritative, Inclusive & Celebratory, Positive & Aspirational, Simple & Direct

Brand Values

• •Efficacy
• •Simplicity
• •Natural & Clean Ingredients
• •Inclusivity & Representation
• •Education & Empowerment
• •Quality & Expertise

Best Practices

• •Create a Brand Voice Chart: Document the core personality traits (e.g., Empathetic, Authoritative, Inclusive, Positive, Simple), along with do's and don'ts for language, specific phrases to use or avoid, and examples.
• •Always Center the Why: Remind yourselves of the brand's mission – to help people achieve their best skin, particularly those with melanin-rich skin, using natural, effective, and simple solutions created with expertise.
• •Balance Expertise with Empathy: While highlighting the founder's dermatological background for credibility, ensure the language remains accessible, supportive, and understanding of the customer's journey and potential frustrations.
• •Use inclusive language and imagery that celebrates diversity and represents the target audience.
• •Maintain a consistent brand voice across all platforms and marketing materials to reinforce brand recognition and build trust.

Social Perception

The brand is likely perceived positively by individuals with melanin-rich skin seeking natural and effective solutions. The founder's background as a Dermatology Nurse Practitioner likely instills confidence in the products and advice offered. The 'Glow Family' concept fosters a sense of belonging. Customers likely expect to see visible results.

Copy Examples

• •My mission is to offer natural, vegan, and cruelty-free products that celebrate Black and brown skin.
• •We keep it simple and effective.
• •BE A PART OF OUR GLOW FAMILY!
• •Better skin in 28 days guaranteed.
• •Our Skin Renewal Kit isn't just about products; it's your 28-day guided journey to visibly healthier, glowing skin. #SkincareEducation #EmpoweredBeauty