Brand Tone

Elegant & Sophisticated, Conscious & Mindful, Artisanal & Authentic

Brand Values

• •Ethical Craftsmanship
• •Sustainability
• •Timeless Design
• •Quality
• •Support for Local Communities

Best Practices

• •Emphasize Storytelling: Weave narratives around the Balinese inspiration, the artisans, the sustainable materials, and the 'slow living' ethos into product descriptions, social media posts, and 'About Us' sections.
• •Use Evocative & Sensory Language: Employ words that convey elegance, serenity, natural beauty, and the tactile quality of the fabrics (e.g., 'soft cottons, breathable linens, silky blends,' 'whispers of the ocean,' 'sun-kissed hues').
• •Highlight Ethical & Sustainable Commitments Consistently: Regularly and transparently communicate the brand's values regarding ethical production and sustainability in a genuine, non-performative way.
• •Showcase Artisan Stories: Dedicate content to introduce the artisans and their crafts, highlighting their skills and the impact of your brand on their lives.
• •Visual Storytelling: Use high-quality photos and videos that capture the essence of Bali, the craftsmanship, and the beauty of the materials.

Social Perception

Positive perception due to emphasis on sustainability and support for local artisans.

Copy Examples

• •A testament to conscious creation and timeless appeal, it's an invitation to embrace every moment with grace.
• •At Realm Brand Bali, each stitch tells a story of ethical craftsmanship, sustainable materials, and a deep respect for the Balinese artisans who bring our timeless designs to life.
• •Each piece is thoughtfully created with sustainable fabrics and the unparalleled skill of our partner artisans.
• •Discover the artistry of Bali woven into every thread.
• •Experience the serene beauty of sustainable fashion.