Brand Tone

Enthusiastic, aspirational, value-oriented, helpful, trendy, trustworthy and secure.

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Integrity & Transparency
• •Innovation & Excellence
• •Community
• •Convenience

Best Practices

• •Prioritize 'You': Frame copy around the customer's needs, desires, and how Shoppix.au provides solutions and joy (e.g., 'Empowering Your Shopping Experience,' 'Your adventure awaits').
• •Emphasize Value & Discovery: Consistently highlight 'unbeatable prices,' 'deals,' and the excitement of finding a wide range of products. Use words like 'discover,' 'explore,' 'latest,' 'trending.'
• •Maintain an Enthusiastic & Positive Voice: Use vibrant language, exclamation points where appropriate, and focus on the positive emotions associated with shopping and finding good deals (e.g., 'joy,' 'adventure,' 'empowerment').
• •Reiterate Trust & Support: Regularly remind customers of secure payment options, return policies, and available customer support to build confidence, especially as a newer brand.
• •Be Clear & Straightforward: While enthusiastic, ensure product descriptions, policies, and calls to action are easy to understand and transparent, aligning with the core value of integrity.

Social Perception

Shoppix.au aims to be perceived as a comprehensive online retailer providing a positive and empowering shopping experience with a wide variety of goods at good prices. They proactively address potential brand confusion and emphasize security and customer support.

Copy Examples

• •Redefine your online shopping experience – it's an adventure, a discovery, a source of joy and empowerment!
• •Unbeatable prices on a wide range of products. Making Every Click Count!
• •Dedicated 24/7 support. SATISFIED OR REFUNDED.
• •Stay ahead of the tech game with the hottest items you need!
• •100% SECURE PAYMENTS. Your security is our priority!