Brand Tone

Helpful, Caring, Customer-Centric, Informative, Reliable, Trustworthy, Enthusiastic, Accessible, Convenient

Brand Values

• •Customer Satisfaction
• •Quality and Safety
• •Convenience
• •Pet Welfare
• •Trustworthiness and Reliability
• •Expertise

Best Practices

• •Use Warm, Empathetic Language: Employ words that convey care, understanding, and shared enthusiasm for pets (e.g., "passionate pet lovers," "joy and fulfillment," "furry companions"
• •Use phrases that build confidence, such as "sourced from well-known manufacturers," "dependable solutions," and "satisfaction guarantee."
• •Highlight Convenience and Ease: Reinforce how the brand makes pet ownership easier through a user-friendly website, fast delivery, and a wide selection, catering to the busy lives of pet owners.
• •Be Informative and Helpful, Not Just Salesy: While the goal is to sell, provide genuine value through advice, tips, and clear product information that empowers pet owners to make the best choices for their pets.
• •Maintain Consistency: Ensure all copywriting reflects the core values and tone, reinforcing the brand's identity across all platforms.

Social Perception

Legitimate, Convenient, Wide Range, Emerging Player

Copy Examples

• •"We recognise the strong attachment that exists between pet owners and their four-legged companions."
• •"As passionate pet lovers, we understand the joy and fulfillment that our furry companions bring into our lives."
• •"Shopping4pets is a thriving, client-centred, online-only pet business committed to giving pet owners a convenient and pleasurable shopping experience."
• •"Australia's favourite Pet store!!"
• •"One-stop online destination for all your pet supplies."