Brand Tone

approachable, empowering, and fashion-forward

Brand Values

• •Empowerment
• •Versatility & Inclusivity
• •Quality & Affordability
• •Confidence & Beauty
• •Customer Focus
• •Style & Trend-consciousness

Best Practices

• •Always Emphasize Empowerment and Confidence: Frame product descriptions and social media posts around how the clothing will make the customer *feel* – confident, beautiful, expressive, and ready for any occasion.
• •Maintain a Friendly and Approachable Voice: Use welcoming language ("Hey Beautiful," "Welcome"), address the customer directly, and maintain a positive, enthusiastic tone, especially on social media.
• •Highlight Versatility and Inclusivity: Regularly showcase how pieces can be styled for different occasions or suit various personal styles. Reinforce the message that there's something for "every woman."
• •Balance Trendiness with Timeless Appeal (and Quality/Affordability): While showcasing current trends, also speak to the lasting quality and affordability of the items, making fashion feel accessible.
• •Engage with the Community: Continue the interactive style seen on TikTok (like live selling Q&As and encouraging user-generated content) across other platforms to build a loyal following. Use language that invites interaction.

Social Perception

friendly, accessible online boutique offering trendy and affordable women's fashion, with an engaging presence on platforms like TikTok

Copy Examples

• •✨ Unlock your unique style! ✨ Our new collection just dropped, bringing you versatile pieces that blend runway trends with everyday comfort. Because you deserve to feel fabulous, effortlessly. #OutFeatStyle #FashionEmpowerment #NewCollection
• •Tired of 'nothing to wear' days? OutFeat is here to inspire your wardrobe! 💖 From chic dresses for special nights to cozy essentials for your day-to-day, find high-quality, affordable fashion that lets YOUR personality shine. Shop now and express the confident, beautiful you! [Link] #WearYourConfidence #OutFeatFashion
• •Hey gorgeous! 👋 Feeling amazing in this OutFeat look today. 😍 Versatile, comfy, and totally on-trend! What are you rocking? Show us your #OutFeatOOTD! #StyleInspo #FeelGoodFashion #MompreneurLife
• •Email Newsletter Subject: 🎉 Your Style, Elevated! Discover OutFeat's Latest Looks! 🎉 Email Body Snippet: At OutFeat, we believe fashion is all about expressing your unique self with confidence. That's why we've curated our newest arrivals with versatile, high-quality pieces you'll love, at prices that make you smile. Find your next favorite outfit today!
• •OutFeat: Where Your Style Meets Our Passion. ✨ Empowering women with fashion that’s versatile, affordable, and makes you feel amazing. Shop The Collection!