Brand Tone

Trustworthy, Transparent, Approachable Luxury, Customer-centric & Supportive

Brand Values

• •Quality Craftsmanship
• •Ethical Sourcing & Sustainability
• •Transparency
• •Customer Satisfaction
• •Timelessness & Enduring Value
• •Accessibility to Luxury
• •Personalization

Best Practices

• •Maintain a customer-centric approach, highlighting guarantees like the lifetime warranty and free returns.
• •Emphasize transparent pricing by comparing Noémie's prices to traditional retail.
• •Showcase the quality of materials, such as 18K gold and VS clarity diamonds.
• •Promote ethical sourcing and sustainability practices.
• •Reinforce the brand's commitment to customer happiness through excellent customer service.

Social Perception

Reputable, Trusted, Good Value, Recommended, Elegant and Timeless

Copy Examples

• •Experience luxury without the markup. Noémie offers fine jewelry at direct-to-consumer prices.
• •Customize your dream ring with our free design service. No hidden fees, just exceptional craftsmanship.
• •Ethically sourced diamonds, handcrafted with love. Discover timeless elegance at Noémie.
• •Your happiness is our purpose. Enjoy free shipping, free returns, and a lifetime warranty.
• •Create a lasting memory with our free engraving service. Personalize your piece to perfection.