Brand Tone

Bold and Edgy, Cultural and Empowered, Community-Focused, Confident and Expressive, Contemporary and Youthful

Brand Values

• •Cultural Pride and Heritage
• •Self-Expression and Individualism
• •Community Empowerment
• •Innovation and Redefinition
• •Fusion of Styles
• •Quality

Best Practices

• •Develop a "Voice and Tone" Guide: Document the key characteristics of the Drip By Rage voice (bold, cultural, empowered, edgy, youthful). Provide examples of "do's and don'ts" for writing copy across different platforms.
• •Integrate Cultural Keywords Authentically: Weave in terms and concepts relevant to Punjabi heritage and the brand's mission naturally, not forcefully. Ensure accurate and respectful representation. The "Behind The Drip" page is a good source for these.
• •Embrace the "Rage" and "Drip": Consistently use the core brand terms "Rage" (representing power, passion, breaking norms) and "Drip" (representing style, confidence) in ways that resonate with the target audience and the brand's edgy aesthetic.
• •Visual and Textual Harmony: Ensure that the copywriting style complements the dark, bold, and culturally infused visual identity seen on the website and social media. The tone of the text should match the energy of the images and videos.
• •Engage with the Community in Their Language: When responding to comments or messages, especially on social media, reflect the brand's tone. Be confident, slightly edgy where appropriate, but always respectful and community-focused, reinforcing the idea that Drip By Rage is "more than just a brand".

Social Perception

Culturally Significant, Stylish and Unique, Emerging and Influential, Generally Positive (among its niche), Youth Appeal

Copy Examples

• •Headline (Website/Social Media): "Unleash Your Heritage. Wear Your Rage. This is Drip By Rage."
• •Instagram Caption: "They tried to bury our roots, they didn’t know we were seeds. 🌱⚔️ Our latest Panjab-inspired drop is here to make a statement. Shop now. #DripByRage #PunjabiStreetwear #CultureReimagined"
• •Product Description Snippet (for a bold hoodie): "More than just a hoodie, it's a declaration. Crafted for the fearless, inspired by the streets, defined by our story. This is where legacy meets the new wave. #RageInStyle"
• •TikTok Video Concept Text Overlay: "Outfit 1: Subtle Power. Outfit 2: Full Rage. 🔥 Which vibe represents your Panjab pride? Show us your Drip! #DripByRageChallenge #StreetwearCulture"
• •Email Subject Line (for new collection): "WARNING: Our New Collection Just Redefined Streetwear. Again. วัฒนธรรม [Culture] Reborn."