Brand Tone

Polished and Playful, Timeless and Modern/Fresh, Elevated and Approachable, Inspiring and Serene, Nostalgic

Brand Values

• •Quality and Craftsmanship
• •Timeless Design
• •Family and Childhood
• •Ethical Production
• •Community and Connection
• •Inspiring Joy and Memories

Best Practices

• •Embrace Evocative Language: Use words that paint a picture of idyllic coastal life, family togetherness, and carefree childhood – "sun-kissed," "sandy toes," "crisp seaside breezes," "cherished moments."
• •Maintain a Balance of Elegance and Playfulness: While the aesthetic is polished, the language should still feel warm, approachable, and capture the joyful spirit of children.
• •Highlight Quality and Timelessness: Consistently mention the craftsmanship, durable materials, and classic designs that define the brand, differentiating it from fast fashion.
• •Speak to the "Discerning Parent": Address the target audience's appreciation for design, quality, and creating meaningful family experiences.
• •Incorporate Storytelling: Share the inspiration behind collections, the brand's origin, or customer stories to build an emotional connection and reinforce brand values.

Social Perception

High-Quality and Stylish, Aspirational yet Relatable, Focus on Aesthetics, Good Investment (though Pricier), Sizing Considerations, Positive Customer Service (Generally), Strong Social Media Presence

Copy Examples

• •Headline: Sun-Kissed Days & Sandy Toes: Discover Timeless Swimwear for Your Little Minnows.
• •Product Description Snippet: Crafted with care and designed for endless adventures, our classic boardies offer a blend of timeless style and playful comfort. Because childhood is meant to be cherished, one splash at a time.
• •Social Media Post: Making memories, one wave at a time. ✨ Our latest collection captures the simple joys of seaside escapes. Explore fresh hues and beloved silhouettes for the whole family. #MinnowMoments #TimelessSwim
• •Email Subject Line: New Arrivals: Classic Styles for Sun-Drenched Adventures ☀️
• •Brand Story Snippet: Inspired by the golden light of coastal mornings and the laughter of children playing by the shore, Minnow was born from a desire to create beautiful, lasting pieces for those fleeting childhood years. We believe in quality that endures and designs that feel like sunshine.