Brand Tone

Aspirational yet Accessible, Friendly and Passionate, Chic and Curated, Helpful and Informative

Brand Values

• •Quality
• •Style Curation
• •Customer Inspiration
• •Customer Satisfaction
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand tone (e.g., "Chic, Friendly, Inspiring"), with do's and don'ts and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language and references should resonate with your target customer (e.g., women interested in contemporary, quality fashion).
• •Use "We" and "You" Appropriately: Use "we" to talk about Shop Luume and its passion/curation (e.g., "We believe in..."). Use "you" to directly address and engage the customer, making them feel seen and valued (e.g., "You'll love...").
• •Focus on Benefits and Feelings, Not Just Features: While product details are important, weave in how the items will make the customer feel (e.g., "feel effortlessly put-together," "add a touch of elegance") or the benefits they offer (e.g., "versatile for any occasion").
• •Maintain Consistency Across All Channels: Whether it's a product description, an Instagram caption, an email, or a customer service reply, the tone should feel recognizably "Shop Luume." Regularly review content across platforms to ensure alignment.

Social Perception

Trusted Retailer, Source of Desirable Fashion, Good Customer Service, Aesthetic Appeal

Copy Examples

• •Instagram Post (New Arrivals): Hello, sunshine! ☀️ Step into the new season with our latest arrivals – think breezy fabrics, radiant colours, and that effortless chic you love. Discover your next favourite piece and let your style bloom. #ShopLuume #NewCollection #SpringFashion #EffortlessChic #FashionInspo
• •Product Description (for a versatile dress): Meet the dress that does it all. From morning coffee runs to elegant evening soirées, this [Dress Name] offers timeless style and ultimate comfort. Crafted from luxurious [Material], its flattering silhouette and thoughtful details will make you feel effortlessly put-together. How will you wear yours? #LuumeStyle #VersatileDress #WardrobeStaple #ScandinavianStyle
• •Email Newsletter Subject Line (Sale Promotion): Your Style Deserves a Little Treat ✨ Up to 40% Off Selected Luume Favourites!
• •"About Us" Snippet (for website or social media bio): At Shop Luume, fashion is our passion. We lovingly curate a collection of contemporary pieces from inspiring brands, helping you discover styles that tell your story. More than just a shop, we're your partner in crafting a wardrobe you'll adore. #LuumeLove #CuratedFashion #StyleStory
• •Facebook Ad (Targeting users interested in specific brands they carry): Adore [Brand Name]? ✨ Discover the latest collection from [Brand Name] alongside our handpicked selection of European chic at Shop Luume. Quality you can feel, style you'll love. Shop now and enjoy inspiring fashion delivered to your door. #ShopLuume #BrandCrush #[BrandName] #LuxuryFashion #OnlineBoutique